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Journal of Political Marketing Volume 3, 2003 - Issue 1
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ARTICLES

Local Political Context and Negative Campaigns

A Test of Negative Effects Across State Party Systems

Kelly D. Patterson Brigham Young University, Department of Political Science, 722 SWKT, Provo, UT, 84602, USA
&
Daniel M. Shea Political Science, Allegheny College, Department of Political Science, P.O. Box 158, Meadville, PA, 16335, USA
Pages 1-20 | Received 14 Dec 2002, Published online: 25 Sep 2008

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Alessandro Nai & Pascal Sciarini. (2018) Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes. Journal of Political Marketing 17:4, pages 382-417.
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Hans J.G. Hassell & J. Quin Monson. (2016) Representational Inconsistency: Presentation of Self and Explanations of Washington Activity in Campaign Mail and Franked Mail. Congress & the Presidency 43:2, pages 206-226.
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Ouidade Sabri, Nadr El Hana, Zineb Abidi & Silvia Martin. (2023) When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement. Psychology & Marketing.
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Jürgen Maier, Sebastian Stier & Corinna Oschatz. (2022) Are candidates rational when it comes to negative campaigning? Empirical evidence from three German candidate surveys. Party Politics 29:4, pages 766-779.
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Jürgen Maier & Alessandro Nai. (2021) Mapping the drivers of negative campaigning: Insights from a candidate survey. International Political Science Review 44:2, pages 195-211.
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Annemarie S. Walter & Cees van der Eijk. (2019) Measures of Campaign Negativity: Comparing Approaches and Eliminating Partisan Bias. The International Journal of Press/Politics 24:3, pages 363-382.
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