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Original Articles

Enriching Customer Value Research with a Relational Perspective

Evidence from an Empirical Investigation of Organizational Buyers' Value Perceptions

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Pages 21-42 | Published online: 22 Sep 2008

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David Gligor, Siddik Bozkurt, Ismail Gölgeci & Michael J. Maloni. (2020) Does supply chain agility create customer value and satisfaction for loyal B2B business and B2C end-customers?. International Journal of Physical Distribution & Logistics Management 50:7/8, pages 721-743.
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Hyang-Mi Kim & So-Young Lee. (2016) The Impact of Customer Value on Relationship Continuity -Focusing on transaction value, relationship value, appraisal value-. Journal of Digital Convergence 14:9, pages 123-132.
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Ivan Russo, Ilenia Confente, David M. Gligor & Chad W. Autry. (2016) To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?. Journal of Business Research 69:2, pages 888-896.
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Rémi Mencarelli & Arnaud Rivière. (2014) Perceived value in B2B and B2C. Marketing Theory 15:2, pages 201-220.
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Zsófia Tóth, Christoph Thiesbrummel, Stephan C. Henneberg & Peter Naudé. (2015) Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA. Journal of Business Research 68:3, pages 723-734.
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Ioannis Papadopoulos, Glykeria Karagouni, Marios Trigkas & Zoi Beltsiou. (2014) Mainstreaming green product strategies. EuroMed Journal of Business 9:3, pages 293-317.
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Mahsa Ghandehary, Hojjat Harati & Javad Khazaei Pool. (2014) Identifying and ranking the effective factors on customer values. Education, Business and Society: Contemporary Middle Eastern Issues 7:1, pages 57-74.
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Gertrud Schmitz. 2014. Service Value als Werttreiber. Service Value als Werttreiber 137 160 .
Cori Hodge, Harmen Oppewal & Civilai Terawatanavong. (2013) Determinants of franchise conversion: a franchisee perspective. European Journal of Marketing 47:10, pages 1554-1575.
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. (2013) BtoBマーケティングにおける顧客価値. Japan Marketing Journal 32:3, pages 111-121.
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Tao (Tony) Gao, Gordon Leichter & Yinghong (Susan) Wei. (2012) Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations. Industrial Marketing Management 41:4, pages 659-668.
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Christopher P. Blocker. (2011) Modeling customer value perceptions in cross-cultural business markets. Journal of Business Research 64:5, pages 533-540.
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Christopher P. Blocker, Daniel J. Flint, Matthew B. Myers & Stanley F. Slater. (2010) Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science 39:2, pages 216-233.
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