Citations (8)
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Surej P. John & Rouxelle De Villiers. (2022) Factors affecting the success of marketing in higher education: a relationship marketing perspective. Journal of Marketing for Higher Education 0:0, pages 1-20.
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RobertP. Bush, JamesH. Underwood$suffix/text()$suffix/text() & DanielL. Sherrell. (2007) Examining the Relationship Marketing, Marketing Productivity Paradigm. Journal of Relationship Marketing 6:2, pages 9-32.
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Billy Bai, Clark Hu & SooCheong (Shawn) Jang. (2007) Examining E-Relationship Marketing Features on Hotel Websites. Journal of Travel & Tourism Marketing 21:2-3, pages 33-48.
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Articles from other publishers (5)
Miikka Blomster & Timo Koivumäki. (2021) Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. Information Systems and e-Business Management 20:1, pages 123-169.
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Anna Ābeltiņa & Ketevan Rizhamadze. (2021) The Complexity of Relationships within Business and the Importance of Common Ground. SHS Web of Conferences 90, pages 01001.
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Gashaw Abeza, Norm O’Reilly & Jessica R. Braunstein-Minkove. (2020) Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication. International Journal of Sport Communication 13:4, pages 595-620.
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Pantea Foroudi, T.C. Melewar & Suraksha Gupta. (2014) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research 67:11, pages 2269-2281.
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Angela Chang. (2014) What the audiences of performing arts find most important: An examination of the attitudinal and relational marketing strategies. Vezetéstudomány / Budapest Management Review, pages 33-39.
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