Advanced search
Publication Cover
The Journal of The Textile Institute Volume 95, 2004 - Issue 1-6
Submit an article Journal homepage
136
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

Launching Products Towards the Right Target

H. Hergeth
Pages 251-259 | Published online: 08 Jul 2010

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Tsan‐Ming Choi, Shuk‐Ching Liu, ChristopherS. Tang & Yong Yu. (2011) A cross‐cluster and cross‐region analysis of fashion brand extensions. The Journal of The Textile Institute 102:10, pages 890-904.
Read now

Articles from other publishers (4)

Zhi-Hua Hu & Xiao-Kun Yu. (2014) Optimization of fast-fashion apparel transshipment among retailers. Textile Research Journal 84:20, pages 2127-2139.
Crossref
Tsan-Ming Choi & Yong Yu. 2014. Fashion Branding and Consumer Behaviors. Fashion Branding and Consumer Behaviors 63 73 .
Tsan Ming Choi Chun Hung Chiu & Kin Man Chester To. (2010) A fast fashion safety-first inventory model. Textile Research Journal 81:8, pages 819-826.
Crossref
Tsan-Ming Choi, Na Liu, Shuk-Ching Liu, Joseph Mak & Yeuk-Ting To. (2010) Fast fashion brand extensions: An empirical study of consumer preferences. Journal of Brand Management 17:7, pages 472-487.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.