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Original Research

Usage rate segmentation: enriching the US wine market profile

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Pages 49-61 | Published online: 08 May 2015

Keep up to date with the latest research on this topic with citation updates for this article.

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Cortney L. Norris, Scott Taylor$suffix/text()$suffix/text() & D. Christopher Taylor. (2022) The Rise of Craft Distilleries and Their Consumer Segments. International Journal of Hospitality & Tourism Administration 23:6, pages 1174-1191.
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Emma Beacom, Joe Bogue & Lana Repar. (2021) Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach. Journal of Food Products Marketing 27:4, pages 204-222.
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Daniel Moscovici & Jeffrey Gow. 2023. Handbook of Research on Sustainability Challenges in the Wine Industry. Handbook of Research on Sustainability Challenges in the Wine Industry 66 81 .
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Marielle J. Todd, Kathleen M. Kelley & Helene Hopfer. (2021) USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine. Beverages 7:2, pages 22.
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Chen Yue, Ramu Govindasamy & Kathleen Kelley. (2019) Mid-Atlantic wine tourism consumer preference: an econometric approach. International Journal of Wine Business Research 31:3, pages 327-343.
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Chunsing (Alan) Yung. (2018) Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach. International Journal of Virtual Communities and Social Networking 10:1, pages 1-16.
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Eugenio Pomarici, Marco Lerro, Polymeros Chrysochou, Riccardo Vecchio & Athanasios Krystallis. (2017) One size does (obviously not) fit all: Using product attributes for wine market segmentation. Wine Economics and Policy 6:2, pages 98-106.
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Josselin MassonCarlos Raúl Sánchez SánchezFranck Celhay. (2017) Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine. International Journal of Market Research 59:5, pages 625-654.
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