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Psychology Research and Behavior Management Volume 13, 2020 - Issue
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Original Research

The Joint Influence of Online Rating and Product Price on Purchase Decision: An EEG Study

Lijun Sun1 CAS Key Laboratory of Behavioral Science, Institute of Psychology/Department of Psychology, University of Chinese Academy of Sciences, Beijing, People’s Republic of ChinaView further author information
,
Yin Zhao2 Furnishing and Industrial Design School, Nanjing Forestry University, Nanjing, People’s Republic of ChinaView further author information
&
Bin Ling3 School of Business, Hohai University, Nanjing, People’s Republic of ChinaCorrespondence[email protected]
View further author information
Pages 291-301 | Published online: 24 Mar 2020

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Qiang Wei, Dong Lv, Shuna Fu, Dongmei Zhu, Minxiao Zheng, Si Chen & Shihang Zhen. (2023) The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study. Psychology Research and Behavior Management 16, pages 3787-3803.
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James Sherer & Petros Levounis. (2022) Technological Addictions. Psychiatric Clinics of North America 45:3, pages 577-591.
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James Sherer & Petros Levounis. (2022) Technological Addictions. Current Psychiatry Reports 24:9, pages 399-406.
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Bijuan Huang, Xiaoyu Liu, Yangyang Wang, Hongxia Li, Jiwei Si, Dawei Wang & Komal Afzal. (2022) Is the Discount Really Favorable? The Effect of Numeracy on Price Magnitude Judgment: Evidence From Electroencephalography. Frontiers in Neuroscience 16.
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Xinrong Wang, Xinyue Fang, Xinyj Zheng, Xuemei Deng, Yong Li & Mei Wang. (2022) Brain Oscillatory Representations of Vibrotactile Parameters: An EEG Study. Brain Oscillatory Representations of Vibrotactile Parameters: An EEG Study.
Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque. (2022) PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing. Sustainability 14:5, pages 2638.
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Ying XIE, Yutong LIU, Mingliang CHEN & Andi LIANG. (2022) The cognitive psychological process of brand consumption journey: The perspective of neuromarketing. Advances in Psychological Science 29:11, pages 2024-2042.
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Nerea Alejandra Ramírez-Castillo, Jéssica Müller-Pérez, Ángel Acevedo-Duque, Sheyla Müller-Pérez, Romel Ramón González-Díaz, Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo. (2021) Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior. Sustainability 13:16, pages 8724.
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Radu Lixăndroiu, Ana-Maria Cazan & Cătălin Ioan Maican. (2021) An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping. Symmetry 13:3, pages 416.
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Wenjun Yu, Zhongqiang Sun, Zhihui He, Chuyuan Ye & Qingguo Ma. (2020) Symbolic Product Superiority in the Neural Salience of Compensatory Consumption Behavior. Frontiers in Psychology 11.
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