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Psychology Research and Behavior Management Volume 16, 2023 - Issue
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ORIGINAL RESEARCH

From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers

Ji Wu1 School of Economics and Management, Shanghai University of Sport, Shanghai, 200433, People’s Republic of China;2 School of Kinesiology, College of Education and Human Development, University of Minnesota, Minneapolis, MN, USAView further author information
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Yigang Wu3 School of Physical Education, Shanghai University of Sport, Shanghai, 200433, People’s Republic of ChinaCorrespondence[email protected]
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Pages 1037-1050 | Received 29 Jan 2023, Accepted 27 Mar 2023, Published online: 03 Apr 2023

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