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International Journal of Advertising
The Review of Marketing Communications
Volume 31, 2012 - Issue 4
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Original Articles

Liquor advertising and consumption in the United States: 1971-2008

Gary B. WilcoxUniversity of Texas at AustinCorrespondence[email protected]
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,
KyungOk Kacy KimUniversity of Texas at AustinView further author information
&
Heather M. SchulzUniversity of Nebraska at KearneyView further author information
Pages 819-834 | Published online: 07 Jan 2015

Citations (8)

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Read on this site (7)

Jaakko Aspara & Henrikki Tikkanen. (2017) Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising. Consumption Markets & Culture 20:1, pages 12-34.
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Kacy K. Kim, Jerome D. Williams & Gary B. Wilcox. (2016) ‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands. International Journal of Advertising 35:1, pages 42-60.
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Gary B. Wilcox, Eun Yeon Kang & Lindsay A. Chilek. (2015) Beer, wine, or spirits? Advertising's impact on four decades of category sales. International Journal of Advertising 34:4, pages 641-657.
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Michael Mackert, Marie Guadagno & Sara Champlin. (2015) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly 32:3, pages 250-262.
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Charles R. Taylor. (2015) Creating win–win situations via advertising: new developments in digital out-of-home advertising. International Journal of Advertising 34:2, pages 177-180.
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Roxanne Hovland. (2015) Alcoholic Beverage Advertising: An Integrative Interdisciplinary Review. Journal of Current Issues & Research in Advertising 36:1, pages 88-114.
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Charles R. Taylor. (2013) Editorial. International Journal of Advertising 32:2, pages 179-182.
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Articles from other publishers (1)

Slobodan Adžić, Milan Bubulj & Aleksandar Jovičić. (2023) THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS. Ekonomika poljoprivrede 70:3, pages 813-827.
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