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International Journal of Advertising
The Review of Marketing Communications
Volume 33, 2014 - Issue 1
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Editorials

Corporate social responsibility and advertising

Does it extend to taking stances on social issues?

Charles R. TaylorVillanova University
Pages 11-15 | Published online: 07 Jan 2015

Citations (28)

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Jarim Kim. (2023) CSR-company fit in the sin industry: addressing negative contributions, NFC, and perceived motives. Asian Journal of Communication 33:6, pages 568-591.
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Patrick Hartmann, Aitor Marcos & Vanessa Apaolaza. (2023) Past, present, and future of research on corporate social responsibility advertising. International Journal of Advertising 42:1, pages 87-95.
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Tim Wulf, Brigitte Naderer, Zoe Olbermann & Julian Hohner. (2022) Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing. International Journal of Advertising 41:8, pages 1433-1453.
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Sunghoon Kim & Moon Young Kang. (2022) Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising. International Journal of Advertising 41:5, pages 892-909.
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Jameson L. Hayes & Brittany R.L. Duff. (2022) Introducing a special issue on advertising & corporate social responsibility. International Journal of Advertising 41:2, pages 205-209.
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Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour. (2022) Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements. International Journal of Advertising 41:2, pages 258-283.
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Sally Shaw & George B. Cunningham. (2021) The rainbow connection: a scoping review and introduction of a scholarly exchange on LGBTQ+ experiences in sport management. Sport Management Review 24:3, pages 365-388.
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Steven Holiday, Jameson L. Hayes, Brian C. Britt & Yuanwei Lyu. (2021) The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases. International Journal of Advertising 40:2, pages 199-224.
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Yoon-Joo Lee, Hye Jin Yoon & Nicole H. O’Donnell. (2020) The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison. Journal of Interactive Advertising 20:3, pages 225-239.
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. (2019) Special issue on advertising & corporate social responsibility. International Journal of Advertising 38:6, pages 905-907.
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Yoon-Joo Lee & Sora Kim. (2019) How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans. Journal of Marketing Communications 25:3, pages 307-327.
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Yoon-Joo Lee & Eric Haley. (2019) Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market. International Journal of Advertising 38:1, pages 116-138.
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Sandra Diehl, Ralf Terlutter & Barbara Mueller. (2016) Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns. International Journal of Advertising 35:4, pages 730-757.
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Sukki Yoon & Sangdo Oh. (2016) Introduction to the special issue on social and environmental issues in advertising. International Journal of Advertising 35:1, pages 1-3.
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Sukki Yoon, Yeonshin Kim & Tae Hyun Baek. (2016) Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea. International Journal of Advertising 35:1, pages 93-105.
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Charles R. Taylor. (2015) A call for more research on ‘green’ or environmental advertising. International Journal of Advertising 34:4, pages 573-575.
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Articles from other publishers (12)

Wen Zhao. (2023) Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion. Journal of Creative Communications 18:3, pages 309-327.
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Monica Fait, Dirk Meissner, Gian Luca Gregori, Filippo Monge & Valentina Cillo. (2022) To act or to react? The role of responsiveness in corporate social performance disclosure in preventing plastic pollution in the travel and tourism sector. Corporate Social Responsibility and Environmental Management 29:6, pages 2065-2082.
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Holger Joerg Schmidt, Nicholas Ind, Francisco Guzmán & Eric Kennedy. (2021) Sociopolitical activist brands. Journal of Product & Brand Management 31:1, pages 40-55.
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David Oh & Min Wha Han. (2021) Globalization from above and below: Rejecting superficial multiculturalism and igniting anti-Korean sentiment in Japan. International Journal of Cultural Studies 25:1, pages 51-67.
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Kenan Demirci. 2022. Dealing with Socially Responsible Consumers. Dealing with Socially Responsible Consumers 231 259 .
Jelena Krstić, Milica Kostić-Stanković & Jelena Cvijović. (2021) Green advertising and its impact on environmentally friendly consumption choices: A review. Industrija 49:1, pages 93-110.
Crossref
Claudia A. Rademaker, Marla Royne Stafford & Mikael Andéhn. (2020) Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research 60:3, pages 290-304.
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Rohail Ashraf, Noel Albert, Dwight Merunka & Muhammad Asif Khan. (2019) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics 32:2, pages 322-342.
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Ronald Scott Wolf & Maria Alejandra Gonzalez-Perez. 2019. Diversity within Diversity Management. Diversity within Diversity Management 17 36 .
Patrick Hartmann, Paula Fernández, Vanessa Apaolaza & Clare D’Souza. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 231 242 .
Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia & Carmen Echebarria. 2017. Handbook of Integrated CSR Communication. Handbook of Integrated CSR Communication 377 392 .
Andrea Ettinger, Ralf Terlutter, Sandra Diehl & Barbara Mueller. 2017. Handbook of Integrated CSR Communication. Handbook of Integrated CSR Communication 251 272 .

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