Citations (10)
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Maysam Shafiee Roodposhti, Kiandokht Behrang, Hadi Kamali & Babak Rezadoost. (2022) An Evaluation of the Advertising Media Function Using DEA and DEMATEL. Journal of Promotion Management 28:7, pages 923-943.
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Kanghwa Choi. (2020) Divisional advertising efficiency in the consumer car purchase funnel: A network DEA approach. Journal of the Operational Research Society 71:9, pages 1411-1425.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. (2018) Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study. International Journal of Advertising 37:5, pages 718-748.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. (2017) Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. International Journal of Advertising 36:6, pages 945-974.
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Benjamin D. Rosenberg & Jason T. Siegel. (2016) The Effect of Inconsistency Appeals on the Influence of Direct-to-Consumer Prescription Drug Advertisements: An Application of Goal Disruption Theory. Journal of Health Communication 21:2, pages 217-227.
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J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis & Michael S. Wolf. (2015) Factors to consider in improving prescription drug pharmacy leaflets. International Journal of Advertising 34:5, pages 765-788.
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Articles from other publishers (4)
Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano & Mathew Hughes. (2020) Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions. British Journal of Management 32:4, pages 1359-1383.
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Mahabubur Rahman, M. Ángeles Rodríguez-Serrano & Mary Lambkin. (2020) Advertising efficiency and profitability: Evidence from the pharmaceutical industry. Industrial Marketing Management 89, pages 619-629.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX
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Kyung-Ah Byun, Doori Song & Mikyoung Kim. (2017) The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency. Journal of Advertising Research 57:2, pages 207-226.
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