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Food, Culture & Society
An International Journal of Multidisciplinary Research
Volume 17, 2014 - Issue 4
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Original Articles

Selling Fear and Empowerment in Food Advertising

A Case Study of Functional Foods and Becel® Margarine

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Read on this site (5)

Valentin Fiala, Bernhard Freyer & Jim Bingen. (2019) Construction of a scattered field - the differentiation of organic farming in Austrian TV advertisement campaigns. Food, Culture & Society 22:4, pages 464-484.
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Amy E. Singer. (2018) Rescaling terroir through virtual identity work and impression management. Food, Culture & Society 21:5, pages 698-715.
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Articles from other publishers (3)

Lauren Alex O'Hagan. (2022) All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953. Journal of Historical Research in Marketing 14:3, pages 374-398.
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Alexandra Rodney. (2018) Pathogenic or health-promoting? How food is framed in healthy living media for women. Social Science & Medicine 213, pages 37-44.
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Jayne RaisboroughJayne Raisborough. 2016. Fat Bodies, Health and the Media. Fat Bodies, Health and the Media 51 76 .

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