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International Journal of Electronic Commerce Volume 15, 2011 - Issue 4
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Original Article

Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking

Soussan Djamasbi Worcester Polytechnic Institute
,
Marisa Siegel User Experience Department, Fidelity Investments
,
Jeanine Skorinko Department of Social Science and Policy Studies, Worcester Polytechnic Institute
&
Tom Tullis Fidelity Investments
Pages 121-158 | Published online: 08 Dec 2014

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Anida Krajina. (2022) From the attention to the recall: looking behind online consumer response. Behaviour & Information Technology 41:16, pages 3399-3414.
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