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International Journal of Electronic Commerce Volume 15, 2011 - Issue 4
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Original Article

Designing Not Just for Pleasure: Effects of Web Site Aesthetics on Consumer Shopping Value

Shun Cai Department of Management Science, School of Management, Xiamen University, China
&
Yunjie Xu School of Management, Fudan University, China
Pages 159-188 | Published online: 08 Dec 2014

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