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International Journal of Electronic Commerce Volume 18, 2013 - Issue 1
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Original Article

Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?

Christian Schlereth Faculty of Business and Economics, Goethe University, Frankfurt, Germany
,
Christian Barrot Kühne Logistics University, Hamburg, Germany
,
Bernd Skiera Faculty of Business and Economics, Goethe University, Frankfurt, Germany
&
Carsten Takac Boston Consulting Group, Perth, Australia
Pages 45-72 | Published online: 06 Dec 2014

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Yijiang Liu & Shengli Li. (2019) An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?. International Journal of Electronic Commerce 23:3, pages 405-426.
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Andreas Munzel, Jean-Philippe Galan & Lars Meyer-Waarden. (2018) Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being. International Journal of Electronic Commerce 22:2, pages 232-257.
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Abrar Al-Hasan. (2018) Online Social Stock Picking: An Empirical Examination. International Journal of Electronic Commerce 22:1, pages 66-97.
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Li Chen & Ruth C. King. (2017) To Lend is to Own: A Game Theoretic Analysis of the E-Book Lending Market. International Journal of Electronic Commerce 21:3, pages 334-362.
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Priyanga Gunarathne, Huaxia Rui & Abraham Seidmann. (2017) Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter. Journal of Management Information Systems 34:2, pages 314-340.
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Eleanor T. Loiacono. (2015) Self-Disclosure Behavior on Social Networking Web Sites. International Journal of Electronic Commerce 19:2, pages 66-94.
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Manuel Chica & William Rand. (2017) Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application. Journal of Marketing Research 54:5, pages 752-767.
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Xinlin Yao, Xianghua Lu, Chee Wei Phang & Sulin Ba. (2017) Dynamic sales impacts of online physical product sampling. Information & Management 54:5, pages 599-612.
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Kang-Woon Lee, A-Ram Beak & Haechul Choi. (2015) User Interaction Library for Natural Science Education Digital App-Book on Android Platform. Journal of Broadcast Engineering 20:1, pages 110-121.
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Bernd Skiera, Oliver Hinz & Martin Spann. (2017) Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades?. Schmalenbach Business Review 67:1, pages 54-72.
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Manuel Chica. (2016) Building Agent-Based Decision Support Systems for Word-of-Mouth Programs. A Freemium Application. SSRN Electronic Journal.
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