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International Journal of Electronic Commerce Volume 18, 2013 - Issue 2
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Original Article

Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation

Ting Li Rotterdam School of Management, Erasmus University, the Netherlands
,
Guido Berens Corporate Communication Centre at Rotterdam School of Management, Erasmus University, the Netherlands
&
Maikel de Maertelaere Rotterdam School of Management, Erasmus University, the Netherlands
Pages 97-126 | Published online: 06 Dec 2014

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Shu Zhang, Menno D. T. de Jong & Jordy F. Gosselt. (2022) Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users. Journal of International Consumer Marketing 34:5, pages 616-630.
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Tanushree Sarkar, Anjali J. Forber-Pratt, Rachel Hanebutt & Mae Cohen. (2021) “Good morning, Twitter! What are you doing today to support the voice of people with #disability?”: disability and digital organizing. Journal of Community Practice 29:3, pages 299-318.
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Bettye A. Apenteng, Imaobong B. Ekpo, Fedelis M. Mutiso, Emmanuel A. Akowuah & Samuel T. Opoku. (2020) Examining the relationship between social media engagement and hospital revenue. Health Marketing Quarterly 37:1, pages 10-21.
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Mateus Ferreira & Felipe Zambaldi. (2019) The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. International Journal on Media Management 21:1, pages 45-64.
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Abrar Al-Hasan. (2018) Online Social Stock Picking: An Empirical Examination. International Journal of Electronic Commerce 22:1, pages 66-97.
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Charles Dennis, Michael Bourlakis, Eleftherios Alamanos, Savvas Papagiannidis & J. Joško Brakus. (2017) Value Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being. International Journal of Electronic Commerce 21:4, pages 517-547.
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Kyungsub Stephen Choi & Il Im. (2015) Comparative Analysis of the Use of Mobile Microblogging and Nonmobile Online Message Board for Group Collaboration. International Journal of Electronic Commerce 19:4, pages 112-135.
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Cheng Yi, Zhenhui (Jack) Jiang & Izak Benbasat. (2015) Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design. Journal of Management Information Systems 31:4, pages 213-242.
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Fereshte Rasty & Raffaele Filieri. (2023) Consumer engagement with restaurant brands on Instagram: the mediating role of consumer-related factors. International Journal of Contemporary Hospitality Management.
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Paul Capriotti & Ileana Zeler. (2023) Analysing effective social media communication in higher education institutions. Humanities and Social Sciences Communications 10:1.
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Adeola O. Opesade. (2021) Twitter-Mediated Enterprise–Customer Communication: Case of Electricity Distribution Services in a Developing Country. Social Science Computer Review 40:6, pages 1578-1594.
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Purva Grover, Arpan Kumar Kar & Yogesh Dwivedi. (2022) The evolution of social media influence - A literature review and research agenda. International Journal of Information Management Data Insights 2:2, pages 100116.
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Robert P. Ormrod & Annika C. Müller. (2021) The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders. Corporate Reputation Review 25:3, pages 226-238.
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Yu-Qian Zhu & Bo Hsiao. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 419 441 .
Shu Zhang, Menno D.T. de Jong & Jordy F. Gosselt. (2022) Twitter as a Technical Communication Platform: How IT Companies' Message Characteristics Relate to Online Engagement. Technical Communication 69:2, pages 18-35.
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Danilo Garcia-Rivera, Sebastián Matamoros-Rojas, Claudia Pezoa-Fuentes, Iván Veas-González & Cristian Vidal-Silva. (2022) Engagement on Twitter, a Closer Look from the Consumer Electronics Industry. Journal of Theoretical and Applied Electronic Commerce Research 17:2, pages 558-570.
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Cheng-Yu Lin, En-Yi Chou & Heng-Chiang Huang. (2020) They support, so we talk: the effects of other users on self-disclosure on social networking sites. Information Technology & People 34:3, pages 1039-1064.
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Lewen Wei & Nahyun Kim. (2021) Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations. Public Relations Review 47:1, pages 101999.
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Shu Zhang, Jordy F. Gosselt & Menno D. T. de Jong. (2020) How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets. Journal of Business and Technical Communication 34:4, pages 364-392.
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Taewon Suh, Seok Kang & Elyria A. Kemp. (2018) A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electronic Commerce Research 20:2, pages 361-379.
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Oktavianus Teguh Prayitno, Ofelia Cizela da Costa Tavares, Amaya Andri Damaini & Djoko Budiyanto Setyohadi. (2017) Regulatory framework creation analysis to reduce security risks the use of social media in companies. Regulatory framework creation analysis to reduce security risks the use of social media in companies.
Yue Jin & Jinghua Huang. (2017) Why do consumers participate in brand microblogs?. Electronic Commerce Research and Applications 24, pages 1-11.
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Dawei Liu & Xiaohong Guo. (2016) Can trust and social benefit really help? Empirical examination of purchase intentions for wearable devices. Information Development 33:1, pages 43-56.
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Shuiqing Yang, Bin Wang & Yaobin Lu. (2016) Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit. Computers in Human Behavior 64, pages 486-496.
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Sun Young Lee. (2016) How can companies succeed in forming CSR reputation?. Corporate Communications: An International Journal 21:4, pages 435-449.
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Alexander Nikolaev, Shounak Gore & Venu Govindaraju. (2016) Engagement Capacity and Engaging Team Formation for Reach Maximization of Online Social Media Platforms. Engagement Capacity and Engaging Team Formation for Reach Maximization of Online Social Media Platforms.
Robert P. Schumaker, A. Tomasz Jarmoszko & Chester S. LabedzJr.Jr.. (2016) Predicting wins and spread in the Premier League using a sentiment analysis of twitter. Decision Support Systems 88, pages 76-84.
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Marten Risius & Roman Beck. (2015) Effectiveness of corporate social media activities in increasing relational outcomes. Information & Management 52:7, pages 824-839.
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J. Bernabé-Moreno, A. Tejeda-Lorente, C. Porcel, H. Fujita & E. Herrera-Viedma. (2015) CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information. Knowledge-Based Systems 80, pages 163-179.
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Bela Florenthal & Mike Chen-Ho Chao. 2015. Maximizing Commerce and Marketing Strategies through Micro-Blogging. Maximizing Commerce and Marketing Strategies through Micro-Blogging 40 66 .

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