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Original Article

Social Buying: The Effects of Group Size and Communication on Buyer Performance

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Pages 127-157 | Published online: 06 Dec 2014

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Read on this site (3)

Shuxing Sun, Bin Zhang & Yiting Huang. (2021) E-tailer’s supply chain structures in group buying: Monopolistic or competitive retailing?. International Journal of Electronic Commerce 25:4, pages 497-514.
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Kyungsub Stephen Choi & Il Im. (2015) Comparative Analysis of the Use of Mobile Microblogging and Nonmobile Online Message Board for Group Collaboration. International Journal of Electronic Commerce 19:4, pages 112-135.
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Kyunghee Lee, Byungtae Lee & Wonseok Oh. (2015) Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce. Journal of Management Information Systems 32:4, pages 109-143.
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Articles from other publishers (14)

Huasi Xu, Yidi Liu, Bingqing Song, Xueyan Yin & Xin Li. (2023) Local social network structure and promotion effectiveness in social commerce. Information Technology & People.
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Edgar Ceh-Varela, Huiping Cao & Hady W. Lauw. (2022) Performance Evaluation of Aggregation-based Group Recommender Systems for Ephemeral Groups. ACM Transactions on Intelligent Systems and Technology 13:6, pages 1-26.
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Yuping Liu-Thompkins, Shintaro Okazaki & Hairong Li. (2022) Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience. Journal of the Academy of Marketing Science 50:6, pages 1198-1218.
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Alexander Pelaez, Deb Sledgianowski, Steven T. Petra, Jianbing Zhu & Nooshin Nejati. (2021) U.S. Individual Income Tax Return Simulated Data: A Methodology. Journal of Emerging Technologies in Accounting 19:2, pages 121-139.
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Huajing Ying, Huanhuan Ji, Xiaoran Shi & Xinyue Wang. (2022) A trust model for consumer conversion in community-based group buying: the dual roles of group leaders. Modern Supply Chain Research and Applications 4:2, pages 122-140.
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Yu Xiang Xia & Seong Wook Chae. (2021) Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing. Sustainability 13:4, pages 2366.
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Richard Shang, Robert J. Kauffman, Jianhui Huang & Yinping Yang. (2020) Client risk informedness in brokered cloud services: An experimental pricing study. Electronic Commerce Research and Applications 39, pages 100893.
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Yichuan Wang & Nick Hajli. 2018. Digital Marketing and Consumer Engagement. Digital Marketing and Consumer Engagement 349 367 .
Yuecheng Yu, Alexander Pelaez & Karl R. Lang. (2014) Designing and evaluating business process models: an experimental approach. Information Systems and e-Business Management 14:4, pages 767-789.
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Catherine Baethge, Julia Klier & Mathias Klier. (2016) Social commerce—state-of-the-art and future research directions. Electronic Markets 26:3, pages 269-290.
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Evgenia Oleynikova & Yuliya Zorkin. (2016) Social Commerce as a Driver of Sustainable Development of the Information Economy of the City. Procedia Engineering 165, pages 1556-1562.
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Yi-Cheng Chen, Jen-Her Wu, Lifang Peng & Ron Chuen Yeh. (2015) Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation. Electronic Commerce Research and Applications 14:6, pages 499-513.
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Wen-Lung Shiau & Patrick Y.K. Chau. (2015) Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation. Information Technology & People 28:3, pages 677-698.
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Yichuan Wang & Nick Hajli. 2015. Handbook of Research on Integrating Social Media into Strategic Marketing. Handbook of Research on Integrating Social Media into Strategic Marketing 17 34 .

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