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Journal of Advertising Volume 35, 2006 - Issue 3
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Original Article

An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards

Ka-shing Woo Aston Business School, Aston University, Birmingham, U.K.
,
Henry K. Y. Fock Department of Marketing, Chinese University of Hong Kong
&
Michael K. M. Hui Department of Marketing, Chinese University of Hong Kong
Pages 103-113 | Published online: 04 Mar 2013

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Pengyu Li, Jingbo Shao & Hang Wu. (2023) Negative news positive effect: the change of consumers’ cognition process. Behaviour & Information Technology 0:0, pages 1-16.
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Feng Shen & Yi Shi. (2021) Ethics in financial advertising: a study on direct mail for credit cards. International Journal of Advertising 40:7, pages 1230-1245.
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Paolo Antonetti & Carmen Valor. (2021) A theorisation of discrete emotion spillovers: an empirical test for anger. Journal of Marketing Management 37:7-8, pages 599-625.
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Sujo Thomas, Sonal Kureshi & Sanket Vatavwala. (2020) Cause-Related Marketing Research (1988–2016): An Academic Review and Classification. Journal of Nonprofit & Public Sector Marketing 32:5, pages 488-516.
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Robert van der Veen & Haiyan Song. (2010) Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context. Journal of Travel & Tourism Marketing 27:5, pages 460-473.
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Articles from other publishers (15)

Guangye Xu, Hui Liu, Kaile Zhou & Xumei Zhang. (2023) Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation. Journal of Systems Science and Systems Engineering 32:2, pages 152-174.
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Xuebing Dong, Yaping Chang, Junyun Liao, Xiancheng Hao & Xiaoyu Yu. (2023) The impact of virtual interaction on consumers' pro-environmental behaviors: the mediating role of platform intimacy and love for nature. Information Technology & People.
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Yuanyuan Huang, Joaquin Estrader & Jing Song. (2022) Affinity and foreign users’ perception about Chinese mobile apps: An integrated view of affective contagion and value-based perspectives. Electronic Commerce Research and Applications 53, pages 101157.
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Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong. (2020) Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis. Journal of Business Ethics 175:2, pages 339-360.
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Vincent Chi Wong, Henry Fock & Candy K.Y. Ho. (2020) Toward a Process-Transfer Model of the Endorser Effect. Journal of Marketing Research 57:3, pages 565-581.
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David Nickell & Wesley J. Johnston. (2019) An attitudinal approach to determining Sponsorship ROI. Marketing Intelligence & Planning 38:1, pages 61-74.
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João Guerreiro, Paulo Rita & Duarte Trigueiros. (2015) A Text Mining-Based Review of Cause-Related Marketing Literature. Journal of Business Ethics 139:1, pages 111-128.
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Bodo B. Schlegelmilch, Mubbsher Munawar Khan & Joe F. Hair. (2016) Halal endorsements: stirring controversy or gaining new customers?. International Marketing Review 33:1, pages 156-174.
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Anurag Dugar, Mani Shreshtha & Rishabh Jain. (2015) Cognitive Dissonance as an Effect of Indulging on Credit. Paradigm 18:2, pages 155-166.
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Erik Bertin Nes, Rama Yelkur & Ragnhild Silkoset. (2014) Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review 23:4, pages 774-784.
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Christos Koritos, Konstantinos Koronios & Vlasis Stathakopoulos. (2014) Functional vs relational benefits: what matters most in affinity marketing?. Journal of Services Marketing 28:4, pages 265-275.
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Carine Deslee & Philippe Guirod. (2014) Co-construction d’un service. La Revue des Sciences de Gestion 269-270:5, pages 45.
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Henry Fock, Allan K.K. Chan & Dengfeng Yan. (2011) Member–organization connection impacts in affinity marketing. Journal of Business Research 64:7, pages 672-679.
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Charles Blankson, Ogenyi Ejye Omar & Julian Ming‐Sung Cheng. (2009) Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria. Thunderbird International Business Review 51:2, pages 183-198.
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Eva M. ObereckerPetra RieflerAdamantios Diamantopoulos. (2008) The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda. Journal of International Marketing 16:3, pages 23-56.
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