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Original Article

Advertising Budgeting Methods and Processes in China

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Pages 165-176 | Published online: 04 Mar 2013

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Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara & Joost M.E. Pennings. (2019) Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?. Journal of Marketing 83:4, pages 58-80.
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Sylvia M. Chan-Olmsted & Linsen Su. (2017) Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media. Global Media and China 2:3-4, pages 232-250.
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Julie Bilby, Mike Reid & Linda Brennan. (2016) The Future of Advertising in China: Practitioner Insights Into the Evolution of Chinese Advertising Creativity. Journal of Advertising Research 56:3, pages 245.
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Kármen Kovács. (2009) A marketing-költségvetés meghatározásának módszereiről. Vezetéstudomány / Budapest Management Review, pages 32-40.
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