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Original Article

The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship

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Pages 109-119 | Published online: 04 Mar 2013

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Read on this site (10)

Jisoo Ahn, Min-Ji Choe, Chae Young Kim & Ghee Young Noh. (2021) Website Interactivity’s Effects on Revisit Intention: A Moderated-Mediation Analysis of the Particulate Matter Issue in South Korea. International Journal of Human–Computer Interaction 37:8, pages 772-782.
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Xue Dou & S. Shyam Sundar. (2016) Power of the Swipe: Why Mobile Websites Should Add Horizontal Swiping to Tapping, Clicking, and Scrolling Interaction Techniques. International Journal of Human–Computer Interaction 32:4, pages 352-362.
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Taesoo Ahn, Moonki Hong & Paul M. Pedersen. (2014) Effects of perceived interactivity and web organization on user attitudes. European Sport Management Quarterly 14:2, pages 111-128.
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Steven Bellman & Duane Varan. (2012) Modeling Self-Selection Bias in Interactive-Communications Research. Communication Methods and Measures 6:3, pages 163-189.
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HildeA. M. Voorveld, PeterC. Neijens & EdithG. Smit. (2011) The Relat ion Between Actual and Perceived Interactivity. Journal of Advertising 40:2, pages 77-92.
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Larry Chiagouris & Ipshita Ray. (2010) Customers on the web are not all created equal: the moderating role of internet shopping experience. The International Review of Retail, Distribution and Consumer Research 20:2, pages 251-271.
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Steven Bellman, Anika Schweda & Duane Varan. (2009) A Comparison of Three Interactive Television AD Formats. Journal of Interactive Advertising 10:1, pages 14-34.
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Charlene Simmons. (2009) Dear Radio Broadcaster: Fan Mail as a Form of Perceived Interactivity. Journal of Broadcasting & Electronic Media 53:3, pages 444-459.
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Vo Lu Tuyet Trang & Yishuo Hung. (2022) The role of affordances in continuance and additional purchase intention: The case of internet banking application in Vietnam. Journal of General Management, pages 030630702211369.
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Oluwakemi (Kemi) Ajayi & James (Yibo) Zhang. (2022) The Joint Effects of Argument Quality and Interactivity on Nonprofessional Investors' Perceptions of Disclosure Credibility and Investment Decisions. Journal of Information Systems 36:3, pages 1-26.
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Ashesh Mukherjee, Thomas Burnham & Dan King. (2021) Anticipated firm interaction can bias expressed customer satisfaction. Journal of Retailing and Consumer Services 59, pages 102379.
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Fabiënne Rauwers, Hilde A. M. Voorveld & Peter C. Neijens. (2020) Explaining Perceived Interactivity Effects on Attitudinal Responses. Journal of Media Psychology 32:3, pages 130-142.
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Bartosz W. Wojdynski. 2019. Journalism and Ethics. Journalism and Ethics 667 693 .
Fan Yang & Fuyuan Shen. (2017) Effects of Web Interactivity: A Meta-Analysis. Communication Research 45:5, pages 635-658.
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Tze-Hsien Liao. (2017) Online shopping post-payment dissonance: Dissonance reduction strategy using online consumer social experiences. International Journal of Information Management 37:6, pages 520-538.
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Jung-Gyo Lee & JangSunHwang. (2017) An Integrative Observation of the Effectiveness of Interactivity: Application of the Meta-analysis for Research in Advertising and its Relevant Areas. The Korean Journal of Consumer and Advertising Psychology 18:4, pages 707-738.
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Marguerite Barry & Gavin Doherty. (2017) How We Talk About Interactivity: Modes and Meanings in HCI Research. Interacting with Computers 29:5, pages 697-714.
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Michael A. Horning. (2017) Interacting with news: Exploring the effects of modality and perceived responsiveness and control on news source credibility and enjoyment among second screen viewers. Computers in Human Behavior 73, pages 273-283.
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Polyxeni Jenny Palla & Yorgos Zotos. 2017. Advances in Advertising Research (Vol. VII). Advances in Advertising Research (Vol. VII) 65 78 .
Ling-Ling Wu, Yu-Ying Li & Ming-Yih Yeh. 2017. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World 836 844 .
Sandra Maria Correia Loureiro & Michael Breazeale. (2016) Pressing the Buy Button. Clothing and Textiles Research Journal 34:3, pages 163-178.
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Bartosz W. Wojdynski. 2016. Emerging Research and Trends in Gamification. Emerging Research and Trends in Gamification 329 355 .
Bartosz W. Wojdynski. (2015) Interactive Data Graphics and Information Processing. Journal of Media Psychology 27:1, pages 11-21.
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Dongyoung Sohn & Sejung Marina Choi. (2013) Measuring expected interactivity: Scale development and validation. New Media & Society 16:5, pages 856-870.
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Jae Min Jung, Hang Chu (“Michel”) Hui, Kyeong Sam Min & Drew Martin. (2014) Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective. Journal of Business Research 67:6, pages 1303-1309.
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Genevieve Johnson, William D. Taylor, Alisha M. Ness, Michael K. Ault, Norah E. Dunbar, Matthew L. Jensen & Shane Connelly. 2014. Persuasive Technology. Persuasive Technology 143 154 .
Tze-Hsien Liao & Ching-Jui Keng. (2013) Online shopping delivery delay: Finding a psychological recovery strategy by online consumer experiences. Computers in Human Behavior 29:4, pages 1849-1861.
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Polyxeni Palla, Rodoula H. Tsiotsou & Yorgos C. Zotos. 2013. Advances in Advertising Research (Vol. IV). Advances in Advertising Research (Vol. IV) 131 145 .
Anders Olof Larsson. (2012) Interactivity on Swedish newspaper websites: What kind, how much and why?. Convergence: The International Journal of Research into New Media Technologies 18:2, pages 195-213.
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Colleen P. Kirk, Larry Chiagouris & Pradeep Gopalakrishna. (2012) Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products. Journal of Retailing and Consumer Services 19:1, pages 168-178.
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Dongyoung Sohn. (2011) Anatomy of interaction experience: Distinguishing sensory, semantic, and behavioral dimensions of interactivity. New Media & Society 13:8, pages 1320-1335.
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Anders Olof Larsson. (2011) Interactive to me – interactive to you? A study of use and appreciation of interactivity on Swedish newspaper websites. New Media & Society 13:7, pages 1180-1197.
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Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson & Duane Varan. (2011) The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing 25:4, pages 191-200.
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Rong MA, Yen‐Chih Huang & Oded Shenkar. (2011) Social networks and opportunity recognition: A cultural comparison between Taiwan and the United States. Strategic Management Journal 32:11, pages 1183-1205.
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Jae Min Jung, Kyeong Sam Min & James J. Kellaris. (2011) The games people play: How the entertainment value of online ads helps or harms persuasion. Psychology & Marketing 28:7, pages 661-681.
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Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit. (2009) Consumers' responses to brand websites: an interdisciplinary review. Internet Research 19:5, pages 535-565.
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Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit. (2009) Consumers' responses to brand websites: an interdisciplinary review. Internet Research 19:5, pages 535-565.
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Benedikt Jahn & Werner H. Kunz. (2014) A Brand Like a Friend - The Influence of Customer Engagement with Social Media Brand Pages on Brand Relationships and Loyalty Intentions. SSRN Electronic Journal.
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