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Yangsun Hong & Sunghak Kim. (2020) Influence of Presumed Media Influence for Health Prevention: How Mass Media Indirectly Promote Health Prevention Behaviors through Descriptive Norms. Health Communication 35:14, pages 1800-1810.
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Sai Wang & Ki Joon Kim. (2020) Restrictive and Corrective Responses to Uncivil User Comments on News Websites: The Influence of Presumed Influence. Journal of Broadcasting & Electronic Media 64:2, pages 173-192.
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Anat Klin & Yovav Eshet. (2017) Reading between the lines: questionable medical and journalistic ethics in Israeli newspaper coverage of medications. Israel Affairs 23:1, pages 87-107.
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Ville Lahtinen, Sharyn Rundle-Thiele & Jannie Mia Adamsen. (2016) Willingness to pay for midwife-endorsed product: An Australian best–worst study. Health Marketing Quarterly 33:1, pages 1-14.
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Hyun Seung Jin. (2015) Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression. International Journal of Advertising 34:2, pages 350-365.
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JuliaE. Blose & RhondaW. Mack. (2009) The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship. Health Marketing Quarterly 26:4, pages 315-332.
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Articles from other publishers (14)
Matthew S. VanDyke, Nicole M. Lee, Alan Abitbol & Stephen W. Rush. (2023) How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions. PLOS ONE 18:3, pages e0283102.
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Jaya Rani Pandey, Ajeya Jha, Samrat Kumar Mukherjee & Saibal Kumar Saha. 2019. Dynamic Perspectives on Globalization and Sustainable Business in Asia. Dynamic Perspectives on Globalization and Sustainable Business in Asia
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Ajeya Jha, Jaya Rani Pandey & Samrat Kumar Mukherjee. 2018. Management Strategies and Technology Fluidity in the Asian Business Sector. Management Strategies and Technology Fluidity in the Asian Business Sector
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M. Dohle & U. Bernhard. (2013) Presumed Online Media Influence and Support for Censorship: Results from a Survey among German Parliamentarians. International Journal of Public Opinion Research 26:2, pages 256-268.
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Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander & Camilla Thunell. (2013) “What will ‘they’ think?”. European Journal of Marketing 47:11/12, pages 1825-1840.
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Lijiang Shen & Christin Huggins. (2013) Testing the Model of Influence of Presumed Influence in a Boundary Condition: The Impact of Question Order. Human Communication Research 39:4, pages 470-491.
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Avinandan Mukherjee, Yam Limbu & Isaac Wanasika. (2013) A review of research on direct‐to‐consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 7:3, pages 226-243.
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Yam B. Limbu, Bruce A. Huhmann & Robin T. Peterson. (2012) An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing 6:1, pages 23-38.
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Hae Sun Suh, Donghyun Lee, Sang Yong Kim, Dong Hyun Chee & Hye-Young Kang. (2011) Direct-to-consumer advertising (DTCA) for prescription drugs: Consumers’ attitudes and preferences concerning its regulation in South Korea. Health Policy 101:3, pages 260-268.
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Yariv TsfatiJonathan Cohen & Albert C. Gunther. (2010) The Influence of Presumed Media Influence on News About Science and Scientists. Science Communication 33:2, pages 143-166.
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Nurit Tal-OrJonathan Cohen, Yariv Tsfati & Albert C. Gunther. (2010) Testing Causal Direction in the Influence of Presumed Media Influence. Communication Research 37:6, pages 801-824.
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MARLA B. ROYNE & SUSAN D. MYERS. (2008) Recognizing Consumer Issues in DTC Pharmaceutical Advertising. Journal of Consumer Affairs 42:1, pages 60-80.
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