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Journal of Advertising Volume 36, 2007 - Issue 4
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Original Article

A Data-Overlay Approach to Synthesizing Single-Source Data

Hugh M. Cannon School of Business Administration, Wayne State University
,
J. Alexander Smith John Cook School of Business, St. Louis University
&
David L. Williams School of Business Administration, Wayne State University
Pages 7-18 | Published online: 04 Mar 2013

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Read on this site (1)

Jin Seong Park & Mariea Grubbs Hoy. (2015) Tapping Into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research. Journal of Current Issues & Research in Advertising 36:2, pages 195-211.
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Articles from other publishers (1)

Hugh M. Cannon, David L. Williams & Sung-Joon Yoon. (2010) Integrating marketing databases through regressed microsegmentation. Journal of Business Research 63:4, pages 424-430.
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