Advanced search
Publication Cover
Journal of Advertising Volume 36, 2007 - Issue 4
Submit an article Journal homepage
241
Views
9
CrossRef citations to date
0
Altmetric
Original Article

Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample

Arien Strasheim Unisa Graduate School of Business Leadership, University of South Africa
,
Leyland Pitt Segal Graduate School of Business, Simon Fraser University, Vancouver, British Columbia
&
Albert Caruana Center for Communication Technology, University of Malta, Msida
Pages 101-114 | Published online: 04 Mar 2013

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Shelly Rodgers, Ye Wang, Ruth Rettie & Frank Alpert. (2007) The Web Motivation Inventory. International Journal of Advertising 26:4, pages 447-476.
Read now

Articles from other publishers (8)

Jan-Frederik Gräve, Oliver Schnittka & Carolin Haiduk. (2021) Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers. Journal of Advertising Research 61:3, pages 318-333.
Crossref
Nazrin Aliyeva & Vaida Kaduškevičiūtė. 2021. Marketing and Smart Technologies. Marketing and Smart Technologies 325 335 .
George Kwabena Asamoah & Lawrence Yaw Kusi. 2021. Marketing Communications in Emerging Economies, Volume I. Marketing Communications in Emerging Economies, Volume I 229 259 .
Heesup Han, Hong Ngoc Nguyen, Hakjun Song, Bee-Lia Chua, Sanghyeop Lee & Wansoo Kim. (2018) Drivers of brand loyalty in the chain coffee shop industry. International Journal of Hospitality Management 72, pages 86-97.
Crossref
S. Adam Brasel & James Gips. (2013) Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent. Journal of the Academy of Marketing Science 42:3, pages 322-336.
Crossref
Peter Steyn, Leyland Pitt & Ronika Chakrabarti. (2011) Financial services ads and viewer response profiles: Psychometric properties of a shortened scale. Journal of Financial Services Marketing 16:3-4, pages 210-219.
Crossref
Sunghyup Sean Hyun, Wansoo Kim & Myong Jae Lee. (2011) The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal. International Journal of Hospitality Management 30:3, pages 689-700.
Crossref
Peter Steyn, Åsa Wallström & Leyland Pitt. (2010) Consumer-generated content and source effects in financial services advertising: An experimental study. Journal of Financial Services Marketing 15:1, pages 49-61.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.