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Journal of Advertising Volume 36, 2007 - Issue 4
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Original Article

Harlow Gale and the Origins of the Psychology of Advertising

John Eighmey School of Journalism and Mass Communication, University of Minnesota-Twin Cities
&
Sela Sar Greenlee School of Journalism and Communication, Iowa State University, Ames
Pages 147-158 | Published online: 04 Mar 2013

Citations (12)

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Read on this site (3)

Mark Tadajewski. (2023) Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations. Journal of Advertising 0:0, pages 1-22.
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Mark Tadajewski. (2016) Focus groups: history, epistemology and non-individualistic consumer research. Consumption Markets & Culture 19:4, pages 319-345.
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Mark Tadajewski & D.G. Brian Jones. (2014) Historical research in marketing theory and practice: a review essay. Journal of Marketing Management 30:11-12, pages 1239-1291.
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Articles from other publishers (9)

Helene Gorge & Anthony Galluzzo. (2022) The historical approach to marketing and consumption: Contributions and research programmes. Recherche et Applications en Marketing (English Edition) 37:2, pages 76-93.
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Hélène Gorge & Anthony Galluzzo. (2021) L’approche historique en marketing et sur la consommation : apports et programmes de recherche. Recherche et Applications en Marketing (French Edition) 37:2, pages 80-98.
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Patrick R. Parsons. (2021) The Lost Doctrine: Suggestion Theory in Early Media Effects Research . Journalism & Communication Monographs 23:2, pages 80-138.
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Christopher Adams. (2019) Canada’s Early Developments in the Public Opinion Research Industry. Journal of Canadian Studies 53:1, pages 48-69.
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Han Jia, Shuhua Zhou & Arthur W. Allaway. (2018) Understanding the evolution of consumer psychology research: A bibliometric and network analysis. Journal of Consumer Behaviour 17:5, pages 491-502.
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Franck Cochoy & Jean-Sébastien Vayre. 2017. Big data et traçabilité numérique. Big data et traçabilité numérique 27 46 .
Stefan Schwarzkopf. (2015) Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing. BioSocieties 10:4, pages 465-482.
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M. Irene Prete, Gianluigi Guido & Marco Pichierri. (2013) Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing. Psychological Reports 113:1, pages 162-174.
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Mark Tadajewski. (2013) Promoting the consumer society: Ernest Dichter, the Cold War and FBI. Journal of Historical Research in Marketing 5:2, pages 192-211.
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