Citations (32)
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WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon. (2023) Hypocrisy Induction in Advertising. Journal of Advertising 52:3, pages 349-368.
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Brittney C. Bauer & Clark D. Johnson. (2023) “I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing. Journal of Advertising 52:2, pages 300-309.
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Changqing Zhang, Changqi Cui & Qi Yao. (2021) “I” Am Willing to Disclose, but “We” are Unwilling: The Impact of Self-Construal on Individuals’ Willingness to Disclose. Psychology Research and Behavior Management 14, pages 1929-1945.
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Sun-Young Park & Doori Song. (2021) The “Just-Right Feeling” and Recycling Behaviors: The Role of Regulatory Focus, Self-Construal, and Involvement. Journal of Nonprofit & Public Sector Marketing 33:3, pages 239-264.
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Dong Hoo Kim, Jinyoung Jinnie Yoo & Wei-Na Lee. (2018) The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications 24:7, pages 734-745.
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Kathrynn Pounders, Seungae Lee & Marla Royne. (2018) The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus. Journal of Current Issues & Research in Advertising 39:1, pages 37-51.
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Tae Hyun Baek & Sukki Yoon. (2017) Guilt and Shame: Environmental Message Framing Effects. Journal of Advertising 46:3, pages 440-453.
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Chun-Tuan Chang & Ching-Chiao Feng. (2016) Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection. International Journal of Advertising 35:3, pages 589-615.
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Sela Sar & George Anghelcev. (2015) Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation. International Journal of Advertising 34:3, pages 421-446.
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Robert Joel Lewis, Dan Roberts, Jin Wu & Jin-A Choi. (2015) Regulatory Focus and Audience Morality: Examining Relationships Between Message Orientation and Moral Intuitions. Communication Research Reports 32:1, pages 1-9.
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Rajat Roy & Ian Phau. (2014) Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements. Journal of Advertising 43:4, pages 371-381.
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Ioannis Kareklas, JeffreyR. Carlson & DarrelD. Muehling. (2014) “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising 43:1, pages 18-32.
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BarbaraA. Bickart & JulieA. Ruth. (2012) Green Eco-Seals and Advertising Persuasion. Journal of Advertising 41:4, pages 51-67.
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Ohyoon Kwon & Yongjun Sung. (2012) Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers. International Journal of Electronic Commerce 17:1, pages 59-82.
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Articles from other publishers (18)
Yuhosua Ryoo & WooJin Kim. (2023) Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns. Journal of Business Ethics.
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Jing Luan, Raffaele Filieri, Jie Xiao, Qingqing Han, Bing Zhu & Tao Wang. (2023) Product information and green consumption: An integrated perspective of regulatory focus, self-construal, and temporal distance. Information & Management 60:2, pages 103746.
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Nele Albers, Mark A. Neerincx & Willem-Paul Brinkman. (2022) Addressing people’s current and future states in a reinforcement learning algorithm for persuading to quit smoking and to be physically active. PLOS ONE 17:12, pages e0277295.
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Chun-Tuan Chang, Dickson Tok, Xing-Yu (Marcos) Chu, Yu-Kang Lee & Shr-Chi Wang. (2020) Does “hot” lead to “not so hot?”. European Journal of Marketing 55:5, pages 1313-1337.
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Jacob D. Teeny, Joseph J. Siev, Pablo Briñol & Richard E. Petty. (2020) A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology 31:2, pages 382-414.
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Zahra Fazeli, Paurav Shukla & Keith Perks. (2019) Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions. Psychology & Marketing 37:1, pages 15-26.
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Ioannis Kareklas, Darrel D. Muehling & Skyler King. (2019) The effect of color and self-view priming in persuasive communications. Journal of Business Research 98, pages 33-49.
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Chia-Wen Lee, Cheng-Fu Yang, Genmiao Ma & Zhaohua Zhang. (2017) Evaluating Gamer’s Cognition and Involvement on the Effectiveness of Gamifying Learning. EURASIA Journal of Mathematics, Science and Technology Education 14:1.
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Dong Hoo Kim, Natalee Kate Seely & Jong-Hyuok Jung. (2017) Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. Computers in Human Behavior 70, pages 535-543.
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Ohyoon Kwon. (2016) The Effects of Self-construal on Evaluating Attribute-focused Versus Context-focused Advertising Messages. The Korean Journal of Consumer and Advertising Psychology 17:2, pages 295-312.
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Taejun David Lee, TaiWoong Yun & Kwang Seok Han. 2016. Financial Literacy and the Limits of Financial Decision-Making. Financial Literacy and the Limits of Financial Decision-Making
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Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang & Ya-Wen Yu. (2013) The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation. Marketing Letters 25:1, pages 53-66.
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Dong Hoo Kim & Yongjun Sung. (2013) Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion. Psychology & Marketing 30:12, pages 1076-1087.
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Doori Song & Joonghwa Lee. (2013) Balancing “We” and “I”: Self‐construal and an alternative approach to seeking uniqueness. Journal of Consumer Behaviour 12:6, pages 506-516.
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Taejun Lee, TaiWoong Yun & Kwang Seok Han. (2013) The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation. Journal of Financial Services Marketing 18:3, pages 158-176.
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