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Journal of Advertising Volume 40, 2011 - Issue 3
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Original Article

Emotional Information Management and Responses to Emotional Appeals

Harry A. Taute Woodbury College of Business, Utah Valley University, Orem, UT
,
Shaun McQuitty Faculty of Business, Athabasca University, Athabasca, AB, Canada
&
Elise Pookie Sautter School of Business, New Mexico State University, Las Cruces, NM
Pages 31-44 | Published online: 04 Mar 2013

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