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Read on this site (9)
Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Mark Yi-Cheon Yim, Yann Abdourazakou, Paul L. Sauer & Sun-Young Park. (2018) Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games. International Journal of Advertising 37:6, pages 958-983.
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Steven Holiday & John J. Davies. (2018) Animal crackers in my … book? Effects of shared reading on parents’ memory for product placement in children’s books. Journal of Family Studies 24:3, pages 257-273.
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Talé A. Mitchell & Michelle R. Nelson. (2018) Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?. Journal of Current Issues & Research in Advertising 39:2, pages 206-219.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2017) Brand placement in text: the short- and long-term effects of placement modality and need for cognition. International Journal of Advertising 36:5, pages 682-704.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2017) Brand placement repetition in a fictional text. International Journal of Advertising 36:1, pages 38-59.
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Nakeisha S. Ferguson & Janée N. Burkhalter. (2015) Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music. Journal of Advertising 44:1, pages 47-57.
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Nathaniel J. Evans. (2014) Pinpointing Persuasion in Children's Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation. Journal of Interactive Advertising 14:2, pages 73-85.
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Christopher Redker, Bryan Gibson & Ian Zimmerman. (2013) Liking of Movie Genre Alters the Effectiveness of Background Product Placements. Basic and Applied Social Psychology 35:3, pages 249-255.
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Articles from other publishers (18)
Kirk Kristofferson & Lea Dunn. (2022) The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude. Journal of the Academy of Marketing Science 51:3, pages 716-745.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2021) Brand placement across media: The interaction of placement modality and frequency in film versus text. Journal of Business Research 128, pages 20-30.
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Fanny Fong Yee Chan. (2020) Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. Journal of Business Research 120, pages 31-41.
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Nils S. Borchers & Jens Woelke. (2020) Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection. Communications 45:3, pages 325-349.
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Kacy Kim, Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh & Jooyoung Lee. (2019) Branded entertainment: Gender differences in reactions to star ratings. Journal of Consumer Behaviour 18:2, pages 166-176.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2018) How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses. Journal of Brand Management 25:6, pages 500-518.
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Chang-Dae Ham, Jin Seong Park & Sejin Park. (2016) How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General. Journalism & Mass Communication Quarterly 94:4, pages 943-971.
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Judy Harris & Veronica L. Thomas. (2017) The Influence of Bundling and Caloric Knowledge on Calories Ordered and Purchase Intent. Journal of Consumer Affairs 51:1, pages 113-132.
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Janée N. Burkhalter, Carolyn Folkman Curasi, Corliss G. Thornton & Naveen Donthu. (2017) Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic. Journal of Brand Management 24:2, pages 140-160.
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Veronica L. Thomas & Christina Saenger. (2017) Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict. Journal of Consumer Marketing 34:1, pages 66-73.
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Loes Janssen, Marieke L. Fransen, Rebecca Wulff & Eva A. van Reijmersdal. (2016) Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour 15:6, pages 503-515.
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Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici. (2016) Processing of product placements and brand persuasiveness. Marketing Intelligence & Planning 34:3.
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김해미 & YANGYOON. (2016) The influence of product placement in negative context on store recall and attitude according to cognitive styles. The Korean Journal of Consumer and Advertising Psychology 17:2, pages 375-392.
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Stefan Brunbauer & Jörg Matthes. (2016) Wissensvermittlung durch ProduktplatzierungenProduct Placement and Knowledge Transfer. Publizistik 61:2, pages 123-144.
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Ulrich R. Orth, Jochen Wirtz & Amelia McKinney. (2016) Shopping experiences in visually complex environments: a self-regulation account. Journal of Service Management 27:2, pages 194-217.
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Ulrich R. Orth & Roberta C. Crouch. (2014) Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts. Journal of Retailing 90:4, pages 524-537.
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Jan Kramoliš & Martina Kopečková. (2014) Characteristics of an Insert Product Placement as a Part of Marketing Communication. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 62:4, pages 659-666.
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Ulrich R. Orth & Jochen Wirtz. (2014) Consumer Processing of Interior Service Environments. Journal of Service Research 17:3, pages 296-309.
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