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Journal of Advertising Volume 41, 2012 - Issue 1
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Original Article

Consumer Culture Plots in Television Advertising from Nigeria and South Africa

Adesegun Oyedele Herberger College of Business, St. Cloud State University
&
Michael S. Minor Department of Marketing and International Business, College of Business Administration, University of Texas-Pan American
Pages 91-108 | Published online: 04 Mar 2013

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Ileyha Dagalp & Jonatan Södergren. (2023) On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising 0:0, pages 1-22.
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Adesegun Oyedele, Monica D. Hernandez & Kayla Backes. (2019) Consumer Culture and Political Ideology Plots in Social Media Campaigns. Journal of Promotion Management 25:1, pages 108-127.
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Wei-Na Lee. (2019) Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes. Journal of Advertising 48:1, pages 115-125.
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Morris Kalliny, Salma Ghanem & Mary Kalliny. (2018) The Impact of Advertising and Media on the Arab Culture: The Case of the Arab Spring, Public Spheres, and Social Media. Journal of Political Marketing 17:1, pages 62-89.
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Charles R. Taylor & Shintaro Okazaki. (2015) Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising. Journal of Advertising 44:3, pages 276-288.
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Articles from other publishers (8)

Başak Özoral & Mehmet Sinan Tam. 2022. Handbook of Research on Global Perspectives on International Advertising. Handbook of Research on Global Perspectives on International Advertising 19 38 .
Nguyen Phong Nguyen & Emmanuel Mogaji. 2022. Marketing Communications and Brand Development in Emerging Markets Volume II. Marketing Communications and Brand Development in Emerging Markets Volume II 83 108 .
Matthew P. McAllister & Lars Stoltzfus‐Brown. 2020. A Companion to Television. A Companion to Television 165 182 .
Han Hua. (2020) Improvement Strategy of Sports Product Network Marketing Strategy Based on Big Data Analysis. Improvement Strategy of Sports Product Network Marketing Strategy Based on Big Data Analysis.
A. Ben Oumlil & Joseph L. Balloun. (2019) Millennials’ attitude toward advertising: an international exploratory study. Young Consumers 21:1, pages 17-34.
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Alexander Tevi, Scott Koslow & John Parker. (2019) Can Media Neutrality Limit Creative Potential?. Journal of Advertising Research 59:3, pages 312-328.
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Naïade Anido Freire & Leïla Loussaïef. (2018) When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès. Corporate Social Responsibility and Environmental Management 25:4, pages 565-582.
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Abosede Ijabadeniyi, Jeevarathnam Parthasarathy Govender & Dayaneethie Veerasamy. (2017) Cultural Diversity and its Influence on the Attitudes of Africans and Indians toward Marketing Communication: A South African Perspective. Journal of Economics and Behavioral Studies 8:6(J), pages 28-39.
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