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Original Article

How Advertising Influences Consumption Impulses

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Pages 107-120 | Published online: 27 Mar 2013

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Qing Huang, Yu-Han Wang, Xiao-Yi Li & Hui Li. (2022) Research on Color Perception of Hotel Room Product Publicity Pictures. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-26.
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Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising 40:4, pages 491-528.
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Maria Petrescu, Michela Mingione, John Gironda & Herbert Brotspies. (2019) Ad scepticism and retouch-free disclaimers: Are they worth it?. Journal of Marketing Communications 25:7, pages 738-762.
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Bryan McLaughlin, John A. Velez, Melissa R. Gotlieb, Bailey A. Thompson & Amber Krause-McCord. (2019) React to the future: political visualization, emotional reactions and political behavior. International Journal of Advertising 38:5, pages 760-775.
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Nora Moran & Rajesh Bagchi. (2019) The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior. Journal of Advertising 48:3, pages 284-291.
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Tunyaporn Vichiengior, Claire-Lise Ackermann & Adrian Palmer. (2019) Consumer anticipation: antecedents, processes and outcomes. Journal of Marketing Management 35:1-2, pages 130-159.
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