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Marketing Education Review Volume 20, 2010 - Issue 1
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Original Article

Improving the Student Experience: Allowing Students Enrolled in a Required Course to Select Online or Face-to-Face Instruction

Susan D. Steiner Department of Management, The University of Tampa, Tampa, FL
&
Michael R. Hyman Stan Fulton Chair of Marketing, New Mexico State University, Las Cruces, NM
Pages 29-34 | Published online: 08 Dec 2014

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Zheng Zong, Yanqing Wang & Christian Dieter Schunn. (2021) Why students want to provide feedback to their peers: Drivers of feedback quantity and variation by type of course. Journal of Psychology in Africa 31:4, pages 336-343.
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Grant C. Aguirre$suffix/text()$suffix/text(), Michael R. Hyman & Jeri L. Jones. (2020) DEDICATED MARKETING ETHICS COURSE: DESIGN AND TEST. Marketing Education Review 30:3, pages 177-194.
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Qin Sun, Thomas J. Norman & Yann Abdourazakou. (2018) Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness. Journal of Education for Business 93:7, pages 323-331.
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Paige M. Denman, Jill M. Corrales, Stephanie Smyth & Katie Craven. (2018) From ABD to PhD: A Qualitative Study Examining the Benefits of a Support Group During Dissertation in an Online Doctoral Program. The Journal of Continuing Higher Education 66:2, pages 106-114.
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Jacqueline K. Eastman, Maria Aviles & Mark D. Hanna. (2017) Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses. Marketing Education Review 27:1, pages 51-62.
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Qin Sun, Yann Abdourazakou & Thomas J. Norman. (2017) LearnSmart, adaptive teaching, and student learning effectiveness: An empirical investigation. Journal of Education for Business 92:1, pages 36-43.
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Gopala Ganesh, Audhesh Paswan & Qin Sun. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review 25:2, pages 67-81.
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Qin Sun & Gopala Ganesh. (2014) Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness. Journal of Education for Business 89:7, pages 337-345.
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ZacharyS. Johnson, Robert Cascio & CarolynA. Massiah. (2014) Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence. Marketing Education Review 24:3, pages 227-238.
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W.Scott Downey & Stacey Schetzsle. (2012) Asynchronous Assessment in a Large Lecture Marketing Course. Marketing Education Review 22:2, pages 97-108.
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Articles from other publishers (3)

Zandile P. Nkabinde. 2021. Research Anthology on Developing Effective Online Learning Courses. Research Anthology on Developing Effective Online Learning Courses 1602 1616 .
Zandile P. Nkabinde. 2018. Handbook of Research on Digital Content, Mobile Learning, and Technology Integration Models in Teacher Education. Handbook of Research on Digital Content, Mobile Learning, and Technology Integration Models in Teacher Education 300 314 .
Avery M. Abernethy & Daniel Padgett. (2011) A Decade of Scholarship in Marketing Education. Journal of Marketing Education 33:3, pages 326-336.
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