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Gauri Kulkarni & Gema Vinuales. (2020) THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES. Marketing Education Review 30:4, pages 225-235.
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James W. Harvey & Kevin F. McCrohan. (2017) Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study. Marketing Education Review 27:3, pages 172-186.
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Gopala Ganesh, Audhesh Paswan & Qin Sun. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review 25:2, pages 67-81.
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Marla Greene & Nicole Kirpalani. (2013) Using Interactive Whiteboards in Teaching Retail Mathematics. Marketing Education Review 23:1, pages 49-54.
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YiJu Chen, Barnett Greenberg, Peter Dickson & Jonathan Goodrich. (2012) Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial. Marketing Education Review 22:3, pages 241-250.
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JaneLee Saber & MaryK. Foster. (2011) The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students. Marketing Education Review 21:1, pages 9-20.
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Mary C. Enderson, Ginger S. Watson & Christina G. Miles. (2020) Mathematics in Fashion Programs: Are Graduates Prepared for Today’s Retail Market?. Family and Consumer Sciences Research Journal 49:2, pages 157-169.
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Anita Lee-Post. (2019) Developing numeracy and problem-solving skills by overcoming learning bottlenecks. Journal of Applied Research in Higher Education 11:3, pages 398-414.
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David M. Brown, Ian Charity & Andrew Robson. 2019. Employability via Higher Education: Sustainability as Scholarship. Employability via Higher Education: Sustainability as Scholarship
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Regina Pefanis Schlee & Gary L. Karns. (2017) Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?. Journal of Marketing Education 39:2, pages 69-81.
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John J. Cronin. (2014) Teaching ROI Analysis in an Era of Social Media. Journal of Advertising Education 18:2, pages 28-35.
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Ross Brennan & Lynn Vos. (2013) Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills. Journal of Marketing Education 35:3, pages 259-270.
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Füsun F. Gönül & Roger Solano. (2012) Innovative Teaching: An Empirical Study of Computer Aided Instruction in Quantitative Business Courses. SSRN Electronic Journal.
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