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Original Article

Ranking Marketing Journals Using the Search Engine Google Scholar

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Pages 229-247 | Published online: 08 Dec 2014

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Pallab Paul & Kausiki Mukhopadhyay. (2022) MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS. Marketing Education Review 32:4, pages 357-367.
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Riley G. Dugan & James J. Kellaris. (2015) How Marketing Academics View A-Level Journals: Psychological Insights Into Differences Between Published and Striving Authors. Marketing Education Review 25:3, pages 245-258.
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Deborah M. Gray, James W. Peltier & John A. Schibrowsky. (2012) The Journal of Marketing Education . Journal of Marketing Education 34:3, pages 217-237.
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C. Anthony Di Benedetto. 2012. The PDMA Handbook of New Product Development. The PDMA Handbook of New Product Development 416 426 .
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