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Marketing Education Review Volume 20, 2010 - Issue 3
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Original Article

Promoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise

Stephen F. Pirog III Temple University
Pages 249-254 | Published online: 08 Dec 2014

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Danny Weathers & Oriana Aragón. (2019) INTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES. Marketing Education Review 29:4, pages 266-282.
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Articles from other publishers (2)

Ross Brennan & Lynn Vos. (2013) Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills. Journal of Marketing Education 35:3, pages 259-270.
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Bruce K. Pilling, Edward E. Rigdon & Harvey J. Brightman. (2012) Building a Metrics-Enabled Marketing Curriculum. Journal of Marketing Education 34:2, pages 179-193.
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