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Marketing Education Review Volume 21, 2011 - Issue 2
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Original Article

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?

Jacqueline K. Eastman Georgia Southern University, Statesboro, GA
,
Rajesh Iyer Bradley University, Peoria, IL
&
Kevin L. Eastman Georgia Southern University, Statesboro, GA
Pages 139-150 | Published online: 08 Dec 2014

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Read on this site (2)

Debbie Laverie, William Humphrey, Kerry T. Manis & Karen Freberg. (2020) THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS. Marketing Education Review 30:1, pages 57-80.
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Monica Mendini & Paula C. Peter. (2019) RESEARCH NOTE: THE ROLE OF SMART VERSUS TRADITIONAL CLASSROOMS ON STUDENTS’ ENGAGEMENT. Marketing Education Review 29:1, pages 17-23.
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Articles from other publishers (2)

Clare Chua & Nursel Selver Ruzgar. (2021) Perceptions of Business Students toward Online Education before and in Transition Period of COVID-19. WSEAS TRANSACTIONS ON COMPUTERS 19, pages 242-261.
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Tereza Dean, Anita Lee-Post & Holly Hapke. (2016) Universal Design for Learning in Teaching Large Lecture Classes. Journal of Marketing Education 39:1, pages 5-16.
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