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Marketing Education Review Volume 24, 2014 - Issue 2
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Original Article

Developing a Social Media and Marketing Course

David J. Faulds University of Louisville, Louisville, KY
&
W. Glynn Mangold Murray State University, Murray, KY
Pages 127-144 | Published online: 07 Dec 2014

Citations (14)

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Gema Vinuales & Judy Harris. (2017) An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives. Marketing Education Review 27:3, pages 161-171.
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Articles from other publishers (13)

Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz & Ashley Hass. (2023) Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension. Journal of Macromarketing.
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Christine Ye, Yuna Kim & Yoon-Na Cho. (2023) Digital Marketing and Analytics Education: A Systematic Review. Journal of Marketing Education, pages 027347532311664.
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Irina Firsova, Dinara Vasbieva & Alan Abaev. 2023. The World of Games: Technologies for Experimenting, Thinking, Learning. The World of Games: Technologies for Experimenting, Thinking, Learning 169 186 .
Jhih-yin Diane Lee & Wen-hao Winston Chou. 2021. Handbook of Research on Pathways and Opportunities Into the Business of Esports. Handbook of Research on Pathways and Opportunities Into the Business of Esports 222 238 .
Jill Stefaniak & Meimei Xu. (2020) An Examination of the Systemic Reach of Instructional Design Models: a Systematic Review. TechTrends 64:5, pages 710-719.
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Andrew J. Rohm, Matthew Stefl & Julian Saint Clair. (2018) Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach. Journal of Marketing Education 41:1, pages 47-59.
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Yuna Kim. (2019) Developing a Work‐Ready Social Media Marketing Analytics Course: A Model to Cultivate Data‐Driven and Multiperspective Strategy Development Skills. Decision Sciences Journal of Innovative Education 17:2, pages 163-188.
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Deniz Akçay. 2018. Social Media Marketing. Social Media Marketing 1298 1317 .
Karen E. Mishra, Kelly Wilder & Aneil K. Mishra. (2017) Digital literacy in the marketing curriculum. Industry and Higher Education 31:3, pages 204-211.
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Deniz Akçay. 2017. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity 214 233 .
Anjali S. Bal, Dhruv Grewal, Adam Mills & Gary Ottley. (2015) Engaging Students With Social Media. Journal of Marketing Education 37:3, pages 190-203.
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Victoria Crittenden & William Crittenden. (2015) Digital and Social Media Marketing in Business Education. Journal of Marketing Education 37:2, pages 71-75.
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Caroline Lego Muñoz & Natalie T. Wood. (2015) Update Status. Journal of Marketing Education 37:2, pages 88-103.
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