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Marketing Education Review Volume 24, 2014 - Issue 3
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Original Article

The Importance of Course Design on Classroom Performance of Marketing Students

Gregory S. Black School of Business, Metropolitan State University of Denver, Denver, CO
,
Clayton L. Daughtrey School of Business, Metropolitan State University of Denver, Denver, CO
&
Jeffrey S. Lewis School of Business, Metropolitan State University of Denver, Denver, CO
Pages 213-226 | Published online: 07 Dec 2014

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Read on this site (3)

Theresa B. Clarke, Jamie Murphy, Lyle R. Wetsch & Harold Boeck. (2018) TEACHING SEARCH ENGINE MARKETING THROUGH THE GOOGLE AD GRANTS PROGRAM. Marketing Education Review 28:2, pages 136-147.
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Tracey King Schaller. (2018) FIELD LEARNING: EXPERIENTIAL LEARNING THROUGH PARTICIPANT OBSERVATION AND SELF-REFLECTION OF CONSUMER BEHAVIOR AT SPORTING EVENTS. Marketing Education Review 28:2, pages 98-103.
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Mary K. Foster, Bettina West & Barbara Bell-Angus. (2016) Embracing Your Inner “Guide on the Side”: Using Neuroscience to Shift the Focus from Teaching to Learning. Marketing Education Review 26:2, pages 78-92.
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Leslie A. Miller & Ruby A. Daniels. 2020. International Handbook of Psychology Learning and Teaching. International Handbook of Psychology Learning and Teaching 1 34 .
Robert D. Vining & Timothy Millard. (2021) Educator's Learning Alignment Instrument (ELAI):. Journal of Chiropractic Education 35:1, pages 28-37.
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Jhih-yin Diane Lee & Wen-hao Winston Chou. 2021. Handbook of Research on Pathways and Opportunities Into the Business of Esports. Handbook of Research on Pathways and Opportunities Into the Business of Esports 222 238 .
Leslie A. Miller & Ruby A. Daniels. 2020. International Handbook of Psychology Learning and Teaching. International Handbook of Psychology Learning and Teaching 1 34 .
Andrew J. Dahl, James W. Peltier & John A. Schibrowsky. (2018) Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs. Journal of Marketing Education 40:2, pages 101-116.
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Roxanne Beckham, Kathy Riedford & Mellisa Hall. (2017) Course Mapping: Expectations Visualized. The Journal for Nurse Practitioners 13:10, pages e471-e476.
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Amrut Sadachar, Sara Jablon, Linda Niehm & Jessica Hurst. (2017) Assessing Students’ Perceived Success in Attainment of Course Objectives in a Retail Merchandising Class. Family and Consumer Sciences Research Journal 45:3, pages 285-299.
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