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Original Article

An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective

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Pages 335-347 | Published online: 08 Dec 2014

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Read on this site (5)

David Finch, Norm O'Reilly & Gashaw Abeza. (2018) The Independent Sales Contractor and Relationship Quality: An Exploratory Study of Relational Attitudes and Behavioral-Intention. Journal of Relationship Marketing 17:2, pages 152-169.
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Zuraidah Zainol, Norjaya Mohd Yasin, Nor Asiah Omar & Nik M. Hazrul Nik Hashim. (2014) Determining the Key Factors of Customer–Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users. Journal of Relationship Marketing 13:4, pages 318-342.
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San Bolkan, AlanK. Goodboy & GuyF. Bachman. (2012) Antecedents of Consumer Repatronage Intentions and Negative Word-of-Mouth Behaviors Following an Organizational Failure: A Test of Investment Model Predictions. Journal of Applied Communication Research 40:1, pages 107-125.
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Changjoon Lee & Young-Kyou Ha. (2023) Applying an extended investment model for enhancing supply chain performance. Journal of Business & Industrial Marketing 38:11, pages 2533-2544.
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Yi-Su Chen, Tsai-Shan S. Shen & Manus J. Rungtusanatham. (2022) The dissolution of strategic manufacturer–industrial supplier relationships: are insights from the investment model valid and predictive?. Journal of Business & Industrial Marketing 38:7, pages 1498-1510.
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Peter Tran, Madeline Judge & Yoshihisa Kashima. (2019) Commitment in relationships: An updated meta‐analysis of the Investment Model. Personal Relationships 26:1, pages 158-180.
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Hardin, Suriadi, I K Dewi, Yurfiah, C Nuryadin, M Arsyad, Darwis, Akhsan, P Diansari & Nurlaela. (2019) Marketing of innovative products for environmentally friendly small and medium enterprises. IOP Conference Series: Earth and Environmental Science 235, pages 012035.
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Kwabena G. Boakye, Victor R. Prybutok & Charles Blankson. (2016) An Integrated Model of Quality for Mass Services in the Context of the Ghanaian Retail Banking Sector. Thunderbird International Business Review 58:5, pages 425-438.
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Kari Tanskanen & Anna Aminoff. (2015) Buyer and supplier attractiveness in a strategic relationship — A dyadic multiple-case study. Industrial Marketing Management 50, pages 128-141.
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Wen-Hai Chih, Dah-Kwei Liou & Li-Chun Hsu. (2014) From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model. Information Systems and e-Business Management 13:3, pages 495-526.
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Mads Hovmøller Mortensen. (2012) Understanding attractiveness in business relationships — A complete literature review. Industrial Marketing Management 41:8, pages 1206-1218.
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Josh Gullett, Loc Do, Maria Canuto-Carranco, Mark Brister, Shundricka Turner & Cam Caldwell. (2010) The Buyer–Supplier Relationship: An Integrative Model of Ethics and Trust. Journal of Business Ethics 90:S3, pages 329-341.
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Ananda Mukherji, John D. Francis & Jyotsna Mukherji. (2009) Getting partners to take action: influences on joint action in interfirm relationships. Competitiveness Review: An International Business Journal 19:3, pages 185-202.
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Einar Breivik & Helge Thorbjørnsen. (2008) Consumer brand relationships: an investigation of two alternative models. Journal of the Academy of Marketing Science 36:4, pages 443-472.
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Suppasit Sornsri. (2015) Antecedents and Consequences of Relationship Quality: An Exploratory Study on Hospitals in Thailand. SSRN Electronic Journal.
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