Advanced search
Publication Cover
Journal of Marketing Theory and Practice Volume 22, 2014 - Issue 2
Submit an article Journal homepage
642
Views
8
CrossRef citations to date
0
Altmetric
Original Article

How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing

Philip E. Hendrix University of Michigan
Pages 149-150 | Published online: 07 Dec 2014

Citations (8)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Alexa K. Fox & Marla B. Royne. (2018) PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’ FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY. Journal of Marketing Theory and Practice 26:1-2, pages 72-89.
Read now
Philipp A. Rauschnabel, Nadine Kammerlander & Björn S. Ivens. (2016) Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises. Journal of Marketing Theory and Practice 24:4, pages 381-410.
Read now

Articles from other publishers (6)

Janny C. Hoekstra & Peter S.H. Leeflang. (2023) Thriving through turbulence. European Management Journal 41:5, pages 730-743.
Crossref
Som Sekhar Bhattacharyya, Arvind Sahay & Arunaditya Sahay. (2022) The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface. Vikalpa: The Journal for Decision Makers, pages 025609092211402.
Crossref
Sakhhi Chhabra. 2022. Handbook of Research on Digital Transformation Management and Tools. Handbook of Research on Digital Transformation Management and Tools 453 468 .
Patrick Ulrich & Alexandra Fibitz. (2020) Blessing or curse: Does digitalization foster business model innovation? Evidence from a quantitative empirical study. Corporate and Business Strategy Review 1:2, pages 44-65.
Crossref
Katharine Jones & Mark Glynn. (2019) How children use social media for brand interactions. Young Consumers 20:2.
Crossref
Juan Mejia-Trejo & Jose Sanchez-Gutierrez. (2016) Innovation and Digital Marketing in Guadalajara, Mexico. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.