Citations (8)
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Michela Mingione, Muhammad Kashif & Maria Petrescu. (2020) Brand Power Relationships: A Co-Evolutionary Conceptual Framework. Journal of Relationship Marketing 19:1, pages 1-28.
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Priyanka Sharma & Raghu Nandan Sengupta. (2020) Why are industrial firms high or low brand sensitive? An empirical investigation. Journal of Marketing Theory and Practice 28:1, pages 56-78.
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Pieter Steenkamp, Frederick Jacobus Herbst, Jacobus Christiaan De Villiers, Marlize Terblanche-Smit & Holger J. Schmidt. (2020) Servbrand Framework: A Business-To-Business Services Brand Equity Framework. Journal of Business-to-Business Marketing 27:1, pages 55-69.
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Bikram Jit Singh Mann & Mandeep Kaur Ghuman. (2018) What and how to communicate about a corporate brand with the consumers: An exploratory study. Journal of Marketing Communications 24:3, pages 230-249.
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Articles from other publishers (4)
Nwamaka A. Anaza, Elyria Kemp, Christian Nedu Osakwe & Ogechi Adeola. (2023) B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands. Industrial Marketing Management 109, pages 90-105.
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Rosario Silva, Oksana Gerwe & Manuel Becerra. (2017) Corporate brand and hotel performance: A resource-based perspective. Journal of Business Research 79, pages 23-30.
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Harald Biong & Ragnhild Silkoset. (2017) Buying CSR with employees’ pensions? The effect of social responsible investments on Norwegian SMEs’ choice of pension fund management. International Journal of Bank Marketing 35:1, pages 56-74.
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