Citations (102)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (32)
Seungji Lee, Jooyoung Kim, Glenna L. Read & Sung-Phil Kim. (2023) The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study. Journal of Advertising 0:0, pages 1-15.
Read now
Read now
Heba A. T. Aref, Salisa Westrick, Chiahung Chou, Debra Worthington & Kimberly Garza. (2022) How to inform college students about meningitis B vaccine? Comparative effectiveness of an online theory-based text and video intervention. Journal of American College Health 0:0, pages 1-10.
Read now
Read now
Mark Yi-Cheon Yim, Young K. Kim & JeongGyu Lee. (2021) How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention. International Journal of Advertising 40:5, pages 810-834.
Read now
Read now
Shelly Rodgers & Jon Stemmle. (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising 41:3, pages 257-283.
Read now
Read now
Ralf Schmälzle & Dar Meshi. (2020) Communication Neuroscience: Theory, Methodology and Experimental Approaches. Communication Methods and Measures 14:2, pages 105-124.
Read now
Read now
Alyssa C. Morey. (2018) Electroencephalography in communication research: a review of the past and a glimpse of future possibilities. Annals of the International Communication Association 42:4, pages 243-269.
Read now
Read now
Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
Read now
Read now
Alexa K. Fox & Marla B. Royne. (2018) PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’ FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY. Journal of Marketing Theory and Practice 26:1-2, pages 72-89.
Read now
Read now
Tim J. Smith & Janet Yvonne Martin-Portugues Santacreu. (2017) Match-Action: The Role of Motion and Audio in Creating Global Change Blindness in Film. Media Psychology 20:2, pages 317-348.
Read now
Read now
PaweŁ Stróż;ak & Piotr Francuz. (2017) Event-Related Potential Correlates of Attention to Mediated Message Processing. Media Psychology 20:2, pages 291-316.
Read now
Read now
Robert F. Potter, Teresa Lynch & Ashley Kraus. (2015) I've Heard That Before: Habituation of the Orienting Response Follows Repeated Presentation of Auditory Structural Features in Radio. Communication Monographs 82:3, pages 359-378.
Read now
Read now
Piotr Francuz & Emilia Zabielska-Mendyk. (2013) Does the Brain Differentiate Between Related and Unrelated Cuts When Processing Audiovisual Messages? An ERP Study. Media Psychology 16:4, pages 461-475.
Read now
Read now
Erlinde Cornelis, Veroline Cauberghe & Patrick De Pelsmacker. (2013) Two-Sided Messages for Health Risk Prevention: The Role of Argument Type, Refutation, and Issue Ambivalence. Substance Use & Misuse 48:9, pages 719-730.
Read now
Read now
Marisela Hernández-González, Claudia Amezcua Gutiérrez, Araceli
Sanz Martin, Koral
Rivera Sánchez & Miguel
Angel Guevara. (2013) Sexual Arousal Decreases the Functional Synchronization Between Cortical Areas in Young Men. Journal of Sex & Marital Therapy 39:3, pages 264-279.
Read now
Read now
Stephen Banning & Renita Coleman. (2009) Louder than Words: A Content Analysis of Presidential Candidates' Televised Nonverbal Communication. Visual Communication Quarterly 16:1, pages 4-17.
Read now
Read now
Yahui Kang & JosephN. Cappella. (2008) Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value. Western Journal of Communication 72:1, pages 40-61.
Read now
Read now
Samuel D. Bradley. (2007) Dynamic, Embodied, Limited-Capacity Attention and Memory: Modeling Cognitive Processing of Mediated Stimuli. Media Psychology 9:1, pages 211-239.
Read now
Read now
DanielR. Anderson. (2007) A NEUROSCIENCE OF CHILDREN AND MEDIA?. Journal of Children and Media 1:1, pages 77-85.
Read now
Read now
Annie Lang, Samuel D. Bradley, Byungho Park, Mija Shin & Yongkuk Chung. (2006) Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages. Media Psychology 8:4, pages 369-394.
Read now
Read now
Daniel R. Anderson, Katherine V. Fite, Nicole Petrovich & Joy Hirsch. (2006) Cortical Activation While Watching Video Montage: An fMRI Study. Media Psychology 8:1, pages 7-24.
Read now
Read now
JeffreyD. Niederdeppe. (2005) Syntactic Indeterminacy, Perceived Message Sensation Value-Enhancing Features, and Message Processing in the Context of Anti-Tobacco Advertisements
. Communication Monographs 72:3, pages 324-344.
Read now
Read now
Annie Lang, Yongkuk Chung, Seungwhan Lee & Xiaoquan Zhao. (2005) It's the Product: Do Risky Products Compel Attention and Elicit Arousal in Media Users?. Health Communication 17:3, pages 283-300.
Read now
Read now
Brian G. Southwell. (2005) Information Overload? Advertisement Editing and Memory Hindrance. Atlantic Journal of Communication 13:1, pages 26-40.
Read now
Read now
S. Shyam Sundar & Jinhee Kim. (2005) Interactivity and Persuasion. Journal of Interactive Advertising 5:2, pages 5-18.
Read now
Read now
Michael E. Smith & Alan Gevins. (2004) Attention and Brain Activity While Watching Television: Components of Viewer Engagement. Media Psychology 6:3, pages 285-305.
Read now
Read now
Niklas Ravaja. (2004) Contributions of Psychophysiology to Media Research: Review and Recommendations. Media Psychology 6:2, pages 193-235.
Read now
Read now
Robert F. Simons, Benjamin H. Detenber, Bruce N. Cuthbert, David D. Schwartz & Jason E. Reiss. (2003) Attention to Television: Alpha Power and Its Relationship to Image Motion and Emotional Content. Media Psychology 5:3, pages 283-301.
Read now
Read now
Paul D. Bolls & Annie Lang. (2003) I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements. Media Psychology 5:1, pages 33-55.
Read now
Read now
Benjamin H. Detenber, Robert F. Simons & Jason E. Reiss. (2000) The Emotional Significance of Color in Television Presentations. Media Psychology 2:4, pages 331-355.
Read now
Read now
Annie Lang, Robert F. Potter & Paul D. Bolls. (1999) Something for Nothing: Is Visual Encoding Automatic?. Media Psychology 1:2, pages 145-163.
Read now
Read now
Maria
Elizabeth Grabe, Matthew Lombard, RobertD. Reich, Cheryl
Campanella Bracken & Theresa
Bolmarcich Ditton. (1999) The role of screen size in viewer experiences of media content. Visual Communication Quarterly 6:2, pages 4-9.
Read now
Read now
Lang Annie & Michael D. Basil. (1998) Attention, Resource Allocation, and Communication Research: What Do Secondary Task Reaction Times Measure, Anyway?. Annals of the International Communication Association 21:1, pages 443-458.
Read now
Read now
Articles from other publishers (70)
Jiheon Kim, Sangkyu Nam, Do Hoon Kim, Sang-Kyu Lee, Han Wool Jung, Chan-Hyung Kim, Jhin Goo Chang & Daeyoung Roh. (2023) Frontal EEG response to alcohol craving elicited by individually tailored video cues. Alcohol 112, pages 1-7.
Crossref
Crossref
Miriam Brinberg, Nilam Ram, Jinping Wang, S. Shyam Sundar, James J. Cummings, Leo Yeykelis & Byron Reeves. (2022) Screenertia: Understanding “Stickiness” of Media Through Temporal Changes in Screen Use. Communication Research 50:5, pages 535-560.
Crossref
Crossref
청순 이 & 승희 이. (2023) 패션필름의 유형에 따른 이용자의 뇌파 반응 연구. Journal of the Korean Society of Clothing and Textiles 47:2, pages 323-336.
Crossref
Crossref
Nolan T. Jahn, Dar Meshi, Gary Bente & Ralf Schmälzle. (2023) Media Neuroscience on a Shoestring. Journal of Media Psychology 35:2, pages 75-86.
Crossref
Crossref
Jihun Ahn & Se-Hoon Jeong. (2022) A Content Analysis of Visual Production Techniques Across Different Screen Sizes : An Analysis of Movies, TV, and Mobile Media. Korean Journal of Journalism & Communication Studies 66:4, pages 187-218.
Crossref
Crossref
Tomaž Kolar, Zenel Batagelj, Ismir Omeragić & Melika Husić-Mehmedović. (2021) How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation. Journal of Advertising Research 61:4, pages 365-381.
Crossref
Crossref
Ivanka Pjesivac, Bartosz W. Wojdynski & Nicholas Geidner. (2021) Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News. Electronic News 15:3-4, pages 159-178.
Crossref
Crossref
Celia Andreu-Sánchez, Miguel Ángel Martín-Pascual, Agnès Gruart & José María Delgado-García. (2021) The Effect of Media Professionalization on Cognitive Neurodynamics During Audiovisual Cuts. Frontiers in Systems Neuroscience 15.
Crossref
Crossref
Miguel Ángel Martín-Pascual, Celia Andreu-Sánchez, José María Delgado-García & Agnès Gruart. 2021. Advances in Cognitive Neurodynamics (VII). Advances in Cognitive Neurodynamics (VII)
115
123
.
Paweł Stróżak & Emilia Zabielska‐Mendyk. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
1
5
.
Roselyn J. Lee‐Won, Yeon Kyoung Joo & Sung Gwan Park. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
1
10
.
Patrick Barwise, Steven Bellman & Virginia Beal. (2020) Why Do People Watch So Much Television and Video?. Journal of Advertising Research 60:2, pages 121-134.
Crossref
Crossref
Kristian Dokic, Dubravka Mandusic & Lucija Blaskovic. 2020. New Trends in Information and Communications Technology Applications. New Trends in Information and Communications Technology Applications
233
245
.
Rola Farah, Raya Meri, Darren S. Kadis, John Hutton, Thomas DeWitt & Tzipi Horowitz-Kraus. (2019) Hyperconnectivity during screen-based stories listening is associated with lower narrative comprehension in preschool children exposed to screens vs dialogic reading: An EEG study. PLOS ONE 14:11, pages e0225445.
Crossref
Crossref
Robert F. Potter, Edgar J. Jamison-Koenig, Teresa Lynch & Joshua Sites. (2016) Effect of Vocal-Pitch Difference on Automatic Attention to Voice Changes in Audio Messages. Communication Research 46:7, pages 1008-1025.
Crossref
Crossref
SangHyun Cheon, Soyoung Han, Mintai Kim & Yoonku Kwon. (2019) Comparison between Daytime and Nighttime Scenery Focusing on Restorative and Recovery Effect. Sustainability 11:12, pages 3326.
Crossref
Crossref
Avgusta Y. Shestyuk, Karthik Kasinathan, Viswajith Karapoondinott, Robert T. Knight & Ram Gurumoorthy. (2019) Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement. PLOS ONE 14:3, pages e0214507.
Crossref
Crossref
Adam Hakim & Dino J. Levy. (2018) A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing. WIREs Cognitive Science 10:2.
Crossref
Crossref
Celia Andreu-Sánchez, Miguel Ángel Martín-Pascual, Agnès Gruart & José María Delgado-García. (2018) Chaotic and Fast Audiovisuals Increase Attentional Scope but Decrease Conscious Processing. Neuroscience 394, pages 83-97.
Crossref
Crossref
Regina W. Y. Wang, Yi-Chung Chen, I-Ning Liu & Shang-Wen Chuang. (2018) Temporal and spectral EEG dynamics can be indicators of stealth placement. Scientific Reports 8:1.
Crossref
Crossref
Andrew HughesAndrew Hughes. 2018. Market Driven Political Advertising. Market Driven Political Advertising
29
60
.
John H. Riskind & Neil A. RectorJohn H. Riskind & Neil A. Rector. 2018. Looming Vulnerability. Looming Vulnerability
73
86
.
S. Adam Brasel & James Gips. (2017) Media multitasking: How visual cues affect switching behavior. Computers in Human Behavior 77, pages 258-265.
Crossref
Crossref
Rachel L. Bailey. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods
1
15
.
Kevin Wise. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods
1
15
.
Katrin S. Heimann, Sebo Uithol, Marta Calbi, Maria A. Umiltà, Michele Guerra & Vittorio Gallese. (2017) “Cuts in Action”: A High-Density EEG Study Investigating the Neural Correlates of Different Editing Techniques in Film. Cognitive Science 41:6, pages 1555-1588.
Crossref
Crossref
Glenna L. Read & Isaiah J. Innis. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods
1
18
.
Cheryl Campanella Bracken & Amy Dalessandro. 2017. The International Encyclopedia of Media Effects. The International Encyclopedia of Media Effects
1
12
.
Jason J. Ki, Simon P. Kelly & Lucas C. Parra. (2016) Attention Strongly Modulates Reliability of Neural Responses to Naturalistic Narrative Stimuli. The Journal of Neuroscience 36:10, pages 3092-3101.
Crossref
Crossref
Taeyang Yang, Do-Young Lee, Youngshin Kwak, Jinsook Choi, Chajoong Kim & Sung-Phil Kim. (2015) Evaluation of TV commercials using neurophysiological responses. Journal of Physiological Anthropology 34:1.
Crossref
Crossref
Gabriele M. Lepori. (2015) Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.. Research in International Business and Finance 34, pages 142-163.
Crossref
Crossref
Ana Matran-Fernandez & Riccardo Poli. (2015) Event-Related Potentials induced by cuts in feature movies and their exploitation for understanding cut efficacy. Event-Related Potentials induced by cuts in feature movies and their exploitation for understanding cut efficacy.
Jong-Ha Kim, Sang-Hee Kim, Jeong-Ho Lee & Ju-Yeon Kim. (2014) A Study on EEG Response to a Video Stimulus to Media Facades - Two Cases of the Galleria Department Store and the Seoul Square -. Journal of the architectural institute of Korea planning & design 30:9, pages 107-118.
Crossref
Crossref
Shigeto MIKI & Hiroshi NITTONO. (2014) EEG-based Assessment of Interest in Video Clips Using a Single-stimulus Probe Method. Japanese Journal of Physiological Psychology and Psychophysiology 32:1, pages 1-10.
Crossref
Crossref
Jungyeon SungKwangsu Cho. (2012) The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time. Cyberpsychology, Behavior, and Social Networking 15:1, pages 31-36.
Crossref
Crossref
Chang-Hyun Jin. (2011) The role of animation in the consumer attitude formation: Exploring its implications in the tripartite attitudinal model. Journal of Targeting, Measurement and Analysis for Marketing 19:2, pages 99-111.
Crossref
Crossref
Moniek Buijzen, Eva A. Van Reijmersdal & Laura H. Owen. (2010) Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content. Communication Theory 20:4, pages 427-450.
Crossref
Crossref
Robert Keegan, Tom Henderson & Gary Brown. (2009) Use of the Virtual Ventilator, a Screen-Based Computer Simulation, to Teach the Principles of Mechanical Ventilation. Journal of Veterinary Medical Education 36:4, pages 436-443.
Crossref
Crossref
Kwan Min Lee. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication.
Robert F. Potter, Annie Lang & Paul D. Bolls. (2008) Identifying Structural Features of Audio. Journal of Media Psychology 20:4, pages 168-177.
Crossref
Crossref
Charles Tong, Dana H. Bovbjerg & Joel Erblich. (2007) Smoking-related videos for use in cue-induced craving paradigms. Addictive Behaviors 32:12, pages 3034-3044.
Crossref
Crossref
Julia R. FoxByungho Park & Annie Lang. (2016) When Available Resources Become Negative Resources. Communication Research 34:3, pages 277-296.
Crossref
Crossref
Laurie M. Wilcox, Robert S. Allison, Samuel Elfassy & Cynthia Grelik. (2006) Personal space in virtual reality. ACM Transactions on Applied Perception 3:4, pages 412-428.
Crossref
Crossref
Kwan Min Lee & Younbo Jung. (2005) Evolutionary nature of virtual experience. Journal of Cultural and Evolutionary Psychology 3:2, pages 159-176.
Crossref
Crossref
Fangfang Diao & S. Shyam Sundar. (2016) Orienting Response and Memory for Web Advertisements:. Communication Research 31:5, pages 537-567.
Crossref
Crossref
Kwan Min Lee. (2004) Why Presence Occurs: Evolutionary Psychology, Media Equation, and Presence. Presence: Teleoperators and Virtual Environments 13:4, pages 494-505.
Crossref
Crossref
Val Larsen, David Luna & Laura A. Peracchio. (2004) Points of View and Pieces of Time: A Taxonomy of Image Attributes. Journal of Consumer Research 31:1, pages 102-111.
Crossref
Crossref
Niklas Ravaja. (2004) Effects of a small talking facial image on autonomic activity: the moderating influence of dispositional BIS and BAS sensitivities and emotions. Biological Psychology 65:2, pages 163-183.
Crossref
Crossref
John E. Richards & Daniel R. Anderson. 2004. Advances in Child Development and Behavior Volume 32. Advances in Child Development and Behavior Volume 32
163
212
.
Val Larsen, Newell D. Wright & Thomas Robert Hergert. (2003) Advertising montage: Two theoretical perspectives. Psychology & Marketing 21:1, pages 1-15.
Crossref
Crossref
Arthur A. Raney, Laura M. Arpan, Kartik Pashupati & Dale A. Brill. (2003) At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations. Journal of Interactive Marketing 17:4, pages 38-53.
Crossref
Crossref
Wilson Lee & Izak Benbasat. (2003) Designing an electronic commerce interface: attention and product memory as elicited by web design. Electronic Commerce Research and Applications 2:3, pages 240-253.
Crossref
Crossref
Paul Power, Robert Kubey & Spiro Kiousis. (2002) Chapter 4: Audience Activity and Passivity: An Historical Taxonomy. Communication Yearbook 26:1, pages 116-159.
Crossref
Crossref
PAUL D. BOLLS, ANNIE LANG & ROBERT F. POTTER. (2016) The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements. Communication Research 28:5, pages 627-651.
Crossref
Crossref
MARINA M. POOL, TOM H. A. VAN DER VOORT, JOHANNES W. J. BEENTJES & CEES M. KOOLSTRA. (2016) Background Television as an Inhibitor of Performance on Easy and Difficult Homework Assignments. Communication Research 27:3, pages 293-326.
Crossref
Crossref
Byron Reeves & Clifford Nass. (2000) Perceptual user interfaces: perceptual bandwidth. Communications of the ACM 43:3, pages 65-70.
Crossref
Crossref
MATTHEW LOMBARD. (2016) Direct Responses to People on the Screen. Communication Research 22:3, pages 288-324.
Crossref
Crossref
ANNIE LANG. (2016) Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective. Communication Research 22:1, pages 86-115.
Crossref
Crossref
JOHN E. NEWHAGEN. (2016) Effects of Censorship Disclaimers in Persian Gulf War Television News on Negative Thought Elaboration. Communication Research 21:2, pages 232-248.
Crossref
Crossref
SETH GEIGER & BYRON REEVES. (2016) The Effects of Scene Changes and Semantic Relatedness on Attention to Television. Communication Research 20:2, pages 155-175.
Crossref
Crossref
ANNIE LANG, SETH GEIGER, MELODY STRICKWERDA & JANINE SUMNER. (2016) The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory. Communication Research 20:1, pages 4-29.
Crossref
Crossref
Frank Biocca. (1992) Virtual Reality Technology: A Tutorial. Journal of Communication 42:4, pages 23-72.
Crossref
Crossref
ESTHER THORSON & ANNIE LANG. (2016) The Effects of Television Videographics and Lecture Familiarity on Adult Cardiac Orienting Responses and Memory. Communication Research 19:3, pages 346-369.
Crossref
Crossref
BYRON REEVES & DANIEL R. ANDERSON. (2016) Media Studies and Psychology. Communication Research 18:5, pages 597-600.
Crossref
Crossref
ANNIE LANG. (2016) Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials. Communication Research 17:3, pages 275-299.
Crossref
Crossref
BYRON REEVES, ANNIE LANG, ESTHER THORSON & MICHAEL ROTHSCHILD. (1989) Emotional Television Scenes and Hemispheric Specialization. Human Communication Research 15:4, pages 493-508.
Crossref
Crossref
Chris T. AllenChris A. Janiszewski. (2018) Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research. Journal of Marketing Research 26:1, pages 30-43.
Crossref
Crossref
BYRON REEVES & ESTHER THORSON. (2016) WATCHING TELEVISION. Communication Research 13:3, pages 343-361.
Crossref
Crossref
Yong J. Hyun, Byungho Park, Sanghak Lee, Sungjun Park & Moon-Yong Kim. (2018) A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus - EEG Analysis of the Relationship between Prefrontal Hemispheric Lateralization and Occipital Alpha Blocking in Ad Exposure. SSRN Electronic Journal.
Crossref
Crossref
Gabriele M. Lepori. (2010) Positive Mood, Risk Attitudes, and Investment Decisions: Field Evidence from Comedy Movie Attendance in the U.S.. SSRN Electronic Journal.
Crossref
Crossref