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Original Article

An Analysis of Alcohol Portrayal on Prime-Time Television

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Pages 403-410 | Published online: 03 Jul 2009

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JudithA. Long, PatrickG. O'Connor, George Gerbner & John Concato. (2002) Use of alcohol, illicit drugs, and tobacco among characters on prime‐time television. Substance Abuse 23:2, pages 95-103.
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Warren Breed, Lawrence Wallack & JoelW. Grube. (1990) Alcohol Advertising in College Newspapers: A 7-Year Follow-up. Journal of American College Health 38:6, pages 255-262.
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Articles from other publishers (8)

Rebecca Johnson, Emma Croager, Iain S Pratt & Natalie Khoo. (2013) Legal Drug Content in Music Video Programs Shown on Australian Television on Saturday Mornings. Alcohol and Alcoholism 48:1, pages 119-125.
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CRISTEL ANTONIA RUSSELL & DALE W. RUSSELL. (2009) Alcohol Messages in Prime-Time Television Series. Journal of Consumer Affairs 43:1, pages 108-128.
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Denise Herd. (2005) Changes in the prevalence of alcohol use in rap song lyrics, 1979–97. Addiction 100:9, pages 1258-1269.
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C. Mo Bahk. (2001) Perceived Realism and Role Attractiveness in Movie Portrayals of Alcohol Drinking. American Journal of Health Behavior 25:5, pages 433-446.
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Alexander C. Wagenaar & Traci L. Toomey. (2016) Alcohol Policy: Gaps between Legislative Action and Current Research. Contemporary Drug Problems 27:4, pages 681-733.
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James B. Hittner. (1997) Alcohol-related outcome expectancies: construct overview and implications for primary and secondary prevention. The Journal of Primary Prevention 17:3, pages 297-314.
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S. CASSWELL, L. L. GILMORE, P. SILVA & P. BRASCH. (2010) What Children Know About Alcohol and How They Know it. British Journal of Addiction 83:2, pages 223-227.
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Peter D. Rogers, Jeremy Harris & James Jarmuskewicz. (1987) Alcohol and Adolescence. Pediatric Clinics of North America 34:2, pages 289-303.
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