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Research Article

Constructions of masculinity in alcohol advertising: Implications for the prevention of domestic violence

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Pages 389-401 | Received 02 Aug 2011, Accepted 05 Dec 2011, Published online: 12 Jan 2012

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Mike C. Parent & Chiara Cooper. (2020) Masculinity threats influence evaluation of hypermasculine advertisements. The Journal of Social Psychology 160:3, pages 282-292.
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Antonia Abbey. 2023. Alcohol and Sexual Violence. Alcohol and Sexual Violence 139 171 .
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Jeremy D. Kidd, Bethany G. Everett, Thomas Corbeil, Eileen Shea & Tonda L. Hughes. (2022) Gender self-concept and hazardous drinking among sexual minority women: Results from the Chicago health and life experiences of women (CHLEW) study. Addictive Behaviors 132, pages 107366.
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A.M. Atkinson, B.R. Meadows, C. Emslie, A. Lyons & H.R. Sumnall. (2022) ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy 101, pages 103547.
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Dennis E. Reidy, Ruschelle M. Leone, Katherine W. Bogen & Monica H. Swahn. 2022. Engaging Boys and Men in Sexual Assault Prevention. Engaging Boys and Men in Sexual Assault Prevention 125 148 .
Antonia Abbey, M. Colleen McDaniel & Zunaira Jilani. 2022. Engaging Boys and Men in Sexual Assault Prevention. Engaging Boys and Men in Sexual Assault Prevention 183 210 .
Alparslan Nas. (2021) The Cultural Limits of Challenging Hegemonic Masculinity: Critical Analysis of Online Responses to Axe Turkey Advertisements. Sociální studia / Social Studies 18:2, pages 67-86.
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Kathleen M. Kuehn & Sophie Parker. (2018) One of the blokes: Brewsters, branding and gender (in)visibility in New Zealand’s craft beer industry. Journal of Consumer Culture 21:3, pages 519-538.
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Jhitsayarat Siripai. (2020) Branding, Masculinities and Culture: Exploring the Branding of Alcohol Product Representations in Thailand. The Journal of Men’s Studies 29:2, pages 156-176.
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Richard O. de Visser. 2021. The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption. The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption 135 157 .
Alexandra Bogren. (2020) ‘I don't think there are great sex differences there’: Processes of discursive bridging and othering in a discussion of gendered norms related to alcohol, sexual behaviour, and aggression. International Journal of Drug Policy 81, pages 102599.
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Kelcy McNally, Laura Lee Noonan, Marguerite Cameron, Karen Phillips, Shamara Baidoobonso & David Sabapathy. (2018) Public Awareness of Low-Risk Alcohol Use Guidelines. Health Promotion Practice 20:6, pages 905-913.
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Matilda Hellman, Anu Katainen & Janne Seppänen. (2018) Gendered Citizen Constructs in Beer Commercials as a Metatext of Alcohol Control Policies. Contemporary Drug Problems 45:2, pages 163-176.
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Sarah Gee & Steven JacksonSarah Gee & Steven Jackson. 2017. Sport, Promotional Culture and the Crisis of Masculinity. Sport, Promotional Culture and the Crisis of Masculinity 149 184 .
Emily G. Deans, Samantha L. Thomas, Mike Daube, Jeffrey Derevensky & Ross Gordon. (2016) Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia. BMC Public Health 16:1.
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Lindsay M. Orchowski, Alan Berkowitz, Jesse Boggis & Daniel Oesterle. (2015) Bystander Intervention Among College Men. Journal of Interpersonal Violence 31:17, pages 2824-2846.
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Claire G. Lisco, Ruschelle M. Leone, Kathryn E. Gallagher & Dominic J. Parrott. (2015) “Demonstrating Masculinity” Via Intimate Partner Aggression: The Moderating Effect of Heavy Episodic Drinking. Sex Roles 73:1-2, pages 58-69.
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Gregory Scott Parks & Sabrina Parisi. (2018) White Boy Wasted: Race, Sex, and Alcohol Use in Fraternity Hazing. SSRN Electronic Journal.
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