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Varisha Rehman. (2019) Attitudinal change in children: An insight from three decade of advertising campaigns in India. Journal of Marketing Communications 25:8, pages 884-911.
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Tim Smits, Heidi Vandebosch, Evy Neyens & Emma Boyland. (2015) The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review. Annals of the International Communication Association 39:1, pages 311-337.
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