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Journal of Pharmaceutical Marketing & Management Volume 6, 1992 - Issue 4
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Original Article

Portrayal of the Elderly in Over-the- Counter Drug Television Advertisements

Foo Nin Ho Doctoral Candidate, Department of Management and Marketing, University of Mississippi
&
Mickey C. Smith Professor of Pharmacy Administration, University of Mississippi School of Pharmacy, University, MS, 38677
Pages 21-31 | Published online: 04 Dec 2011

Citations (3)

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Read on this site (3)

Martin Eisend. (2022) Older People in Advertising. Journal of Advertising 51:3, pages 308-322.
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Lea Prevel Katsanis & Mrugank V. Thakor. (1996) Pharmaceutical Marketing Research: A Blueprint for the Future. Journal of Pharmaceutical Marketing & Management 10:4, pages 251-267.
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Kumar C. Rallapalli, Mickey C. Smith & George W. Stone. (1994) The Social Portrayal of People in OTC Drug Advertising. Journal of Pharmaceutical Marketing & Management 8:2, pages 111-126.
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