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Journal of Pharmaceutical Marketing & Management Volume 6, 1992 - Issue 4
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Original Article

Student Pharmacists' Perceptions of Generic and Branded Drugs

John H. Holmes Professor of Marketing, Department of Bussiness, Skidmore College, Saratoga Springs, NY, 12866
&
Kenneth M. Dennison District Manager, Wyeth-Ayerst Pharmaceuticals, Lewisville, TX
Pages 71-83 | Published online: 04 Dec 2011

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Shazia Qasim Jamshed, Mohamad Izham Mohamad Ibrahim, Mohamad Azmi Hassali, Adheed Khalid Sharrad, Asrul Akmal Shafie & Zaheer-Ud-Din Babar. (2015) Understanding and perceptions of final-year Doctor of Pharmacy students about generic medicines in Karachi, Pakistan: a quantitative insight. Advances in Medical Education and Practice 6, pages 359-366.
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Lea Prevel Katsanis & Mrugank V. Thakor. (1996) Pharmaceutical Marketing Research: A Blueprint for the Future. Journal of Pharmaceutical Marketing & Management 10:4, pages 251-267.
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Articles from other publishers (2)

Fahad S. Alkhuzaee, Hamdan M. Almalki, Ammar Y. Attar, Shoeab I. Althubiani, Wassam Ali Almuallim, Ejaz Cheema & Muhammad Abdul Hadi. (2016) Evaluating community pharmacists’ perspectives and practices concerning generic medicines substitution in Saudi Arabia: A cross-sectional study. Health Policy 120:12, pages 1412-1419.
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Alian A. Alrasheedy, Mohamed Azmi Hassali, Hisham Aljadhey & Saleh Karamah Al-Tamimi. (2014) The Need to Cover Generic Medications and Generic Substitution Practice in the Curricula of Pharmacy Colleges in Saudi Arabia. American Journal of Pharmaceutical Education 78:5, pages 108.
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