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Journal of Pharmaceutical Marketing & Management Volume 8, 1994 - Issue 2
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Original Article

The Social Portrayal of People in OTC Drug Advertising

A Content Analysis of Magazine Advertisements

Kumar C. Rallapalli Dcotoral Candidate in Marketing, Department of Management and Marketing, School of Business, University of Mississippi
,
Mickey C. Smith Frederick A. P. Barnard Professor of Pharmacy Administration, University of Mississippi School of Pharmacy, University, MS, 38677
&
George W. Stone Doctoral Candidate in Marketing, Department of Management and Marketing, School of Business, University of Mississippi
Pages 111-126 | Published online: 04 Dec 2011

Citations (2)

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Read on this site (1)

Lea Prevel Katsanis & Mrugank V. Thakor. (1996) Pharmaceutical Marketing Research: A Blueprint for the Future. Journal of Pharmaceutical Marketing & Management 10:4, pages 251-267.
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Articles from other publishers (1)

Denise E. DeLorme, Jisu Huh, Leonard N. Reid & Soontae An. (2010) The state of public research on over‐the‐counter drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 4:3, pages 208-231.
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