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Journal of Pharmaceutical Marketing & Management Volume 8, 1994 - Issue 3
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Original Article

Demographic and Health Locus of Control Influences on Nonprescription Drug Information Use Expectations

David R. Eppright Assistant Professor, Department of Marketing, College of Business, University of West Florida, Pensacola, FL, 32514
&
Isabella C.M. Cunningham Ernest A. Sharpe Centennial Professor of Communication, Depanmenl of Advertising, University of Texas at Austin
Pages 29-47 | Published online: 04 Dec 2011

Citations (2)

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Read on this site (1)

Lea Prevel Katsanis & Mrugank V. Thakor. (1996) Pharmaceutical Marketing Research: A Blueprint for the Future. Journal of Pharmaceutical Marketing & Management 10:4, pages 251-267.
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Articles from other publishers (1)

Alicia S. Bouldin, Mickey C. Smith, Benjamin F. Banahan, David J. McCaffrey & Edward M. Croom. (2000) Herbal Supplement Information and the Consumer. Drug Information Journal 34:4, pages 1339-1353.
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