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Journal of Pharmaceutical Marketing & Management Volume 9, 1994 - Issue 2
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Original Article

Over-the-Counter Drug Advertising: Argumentation or Persuasion?

Stefan Höög Department of Business Studies, Uppsala University, Sweden
Pages 69-91 | Published online: 04 Dec 2011

Citations (5)

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Read on this site (2)

Shalini Naik & Shane P. Desselle. (2006) An Evaluation of Cues, Inducements, and Readability of Information on Drug-Specific Web Sites. Journal of Pharmaceutical Marketing & Management 17:3-4, pages 61-81.
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Manish S. Shah, Erin R. Holmes & Shane P. Desselle. (2003) The Use of Persuasion in Print DTC Advertisements of Prescription Drugs: A Content Analysis of Leading Consumer Magazines from 1995–2000. Journal of Pharmaceutical Marketing & Management 15:3, pages 23-43.
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Articles from other publishers (3)

Denise E. DeLorme, Jisu Huh, Leonard N. Reid & Soontae An. (2010) The state of public research on over‐the‐counter drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 4:3, pages 208-231.
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Erin R. Holmes & Shane P. Desselle. (2004) Evaluating the Balance of Persuasive and Informative Content within Product-Specific Print Direct-to-Consumer Ads. Drug Information Journal 38:1, pages 83-98.
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Wilson Erhun & Mercy O. Erhun. (2006) The qualitative impact of broadcast media advertisement on the perception of medicines in Nigeria. Journal of Consumer Behaviour 3:1, pages 8-19.
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