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Journal of Pharmaceutical Marketing & Management Volume 9, 1995 - Issue 3
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Original Article

The Effect of Label Content and Placement on Consumers' Understanding of OTC Product Label Information

Sujit S. Sansgiry Department of Pharmacy Administration, College of Pharmacy, Idaho State University, Campus Box 8333, Pocatello, ID, 83209
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Paul S. Cady Department of Pharmacy Administration, College of Pharmacy, Idaho State University, Campus Box 8333, Pocatello, ID, 83209
Pages 55-68 | Published online: 04 Dec 2011

Citations (8)

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Read on this site (1)

Sujit S. Sansgiry, Paul S. Cady & Barbara A. Adamcik. (1997) Consumer Comprehension of Information on Over-the-Counter Medication Labels: Effects of Picture Superiority and Individual Differences Based on Age. Journal of Pharmaceutical Marketing & Management 11:3, pages 63-76.
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Articles from other publishers (7)

Heather BoonNatalie Bozinovski. (2019) A Systematic Narrative Review of the Evidence for Labeling of Natural Health Products and Dietary Supplements. The Journal of Alternative and Complementary Medicine 25:8, pages 777-788.
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Jesse R. CatlinCornelia (Connie) PechmannEric P. Brass. (2015) Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs. Journal of Public Policy & Marketing 34:2, pages 194-209.
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Vivien Tong, David K. Raynor & Parisa Aslani. (2014) Design and comprehensibility of over-the-counter product labels and leaflets: a narrative review. International Journal of Clinical Pharmacy 36:5, pages 865-872.
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Michael Montagne. (2013) Pharmaceutical pictograms: A model for development and testing for comprehension and utility. Research in Social and Administrative Pharmacy 9:5, pages 609-620.
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R Dowse & M S Ehlers. (1998) Pictograms in pharmacy. International Journal of Pharmacy Practice 6:2, pages 109-118.
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Ros Dowse & Martina Sabrina Ehlers. (2003) The influence of education on the interpretation of pharmaceutical pictograms for communicating medicine instructions. International Journal of Pharmacy Practice 11:1, pages 11-18.
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Douglas B. Grisaffe & Susan Shellabarger. (1997) Consumer Comprehension of Efficacy Data in Four Experimental Over-The-Counter Label Conditions. Drug Information Journal 31:3, pages 937-961.
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