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Journal of Pharmaceutical Marketing & Management Volume 10, 1995 - Issue 1
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Original Article

Store Image as a Predictor of Store Patronage for Nonprescription Medication Purchases: A Multiattribute Model Approach

Mugdha R. Gore Pharmaceutical Economics Research Center, Purdue University School of Pharmacy and Pharmacal Sciences, 1335 R. Heine Pharmacy Buildine, West Lafayette, IN, 47907-1335
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Joseph Thomas Iii Pharmaceutical Economics Research Center, Purdue University School of Pharmacy and Pharmacal Sciences, 1335 R. Heine Pharmacy Buildine, West Lafayette, IN, 47907-1335
Pages 45-68 | Published online: 04 Dec 2011

Citations (3)

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Read on this site (1)

Burin T. Sriwong & David H. Kreling. (2004) Application of Levitt's Total Product Concept to Pharmacist Services Development. Journal of Pharmaceutical Marketing & Management 16:4, pages 47-64.
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Articles from other publishers (2)

Lynne Emmerton. (2009) The ‘third class’ of medications: Sales and purchasing behavior are associated with Pharmacist Only and Pharmacy Medicine classifications in Australia. Journal of the American Pharmacists Association 49:1, pages 31-37.
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Jeffrey G. Taylor, Ya-Ning Lo, Roy Dobson & Linda G. Suveges. (2007) Consumer expectations of nonprescription medications according to location of sale. Journal of the American Pharmacists Association 47:6, pages 729-746a.
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