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Journal of Pharmaceutical Marketing & Management Volume 10, 1996 - Issue 4
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Original Article

The Impact of Current Trends in Health Care on the Pharmaceutical Sales Force of the Future

James E. Dutton Medical Representatives Institute, Inc., 4950 Brambleton Avenue, Roanoke, VA, 24018
&
Michelle A. Reece Medical Representatives Institute, Inc., 4950 Brambleton Avenue, Roanoke, VA, 24018
Pages 237-249 | Published online: 04 Dec 2011

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Read on this site (1)

SandraS. Liu, Charlie C. L. Wang & Andrew Chi-Fai Chan. (2004) Integration of Multiple Sales Channels with Web-Based Technology–A Case of the Pharmaceutical Industry. Journal of Business-to-Business Marketing 11:1-2, pages 131-152.
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Articles from other publishers (1)

J.F. da Silva & A.F. de Almeida Pinho. (2001) Study on the competitiveness of the Brazilian pharmaceutical industry based on Porter's typology. Study on the competitiveness of the Brazilian pharmaceutical industry based on Porter's typology.

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